A 2020 Snapshot of the Attitudes and Behaviors of Millennial B2B Buyers

B2B Marketing Directions

The B2B Institute and GWI recently published a research report that provides a wealth of important insights regarding the attitudes, behaviors, and working lifestyles of millennial B2B decision makers. Most BETAs also seek expert opinions when researching products or services.

A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

Content Standard

” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. Throughout my career as a brand journalist, I’ve tried to coax opinions out of subject matter experts, with most shying away for compliance reasons, claiming legal will never let them express certain sentiments. The post A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Should brands take a public stand on social or political issues?


These recent demands for brands to take a clear position on social (primarily) and political issues are driven by three interrelated forces: Consumers, normally pretty quiet with their opinions, have become so frustrated with the lack of progress for correcting so many social challenges, and are now vocalizing their anguish, especially the millennials who are finally taking action.

Brand 158

Millennials are finally taking action in brand support


While they voice strong opinions on social and political issues, their actual initiatives to date at the voting booths and consumer brand choices have been both mystifying and disappointing. They have a deep distrust of government and traditional institutions, which fuels their attitude that nothing will change.

Brand 119

The rise of “morality-via-branding” to add empathy and connect emotionally


And not surprisingly, millennials were more proactive in their attitudes. Instead, brand positions on social issues are being shaped by public opinion, and are responding to a situation that finds Americans more politically empowered than ever before. For example, a Twitter account called Sleeping Giants has pressured brands into removing ads that appear on Breitbart News, the conservative news and opinion website with close ties to the Trump administration.

Brand 126

Fake news is an old tradition


But what might be needed is not better technology, but a change in attitude by we, the people. Daniel Patrick Moynihan once said that, “Everyone is entitled to his own opinion, but not his own facts.” It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both Democrats and Republicans have lamented the “fake news” on both sides of the aisle.

Should We Just Hire 2 More Salespeople To Grow Revenue?

Square 2 Marketing

To me, my personal interactions serve as a reality check around the opinions, perceptions, attitudes and plans that business people are using to drive revenue. The Common Misconception About Revenue Growth And Sales Teams. I love sharing real-life experiences.

Sentiment Analysis: A Primer for B2B Marketers


But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Sentiment analysis helps you pick up on customer attitudes quickly to tailor your strategy to fit their preferences. How do people feel about your company?

5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. Customers are an important stakeholder to your company, so it’s key that their personal opinions are taken into account.

Report: The Ambitious SME


and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions. SME businesses are a passion of mine. I founded one (Circle!) But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.

SME 199

What Will the Future of Remote Work Look Like? New Research


But opinions about the benefits of remote work vary considerably based on one’s title or level in the company. Attitudes Toward Remote Work Vary by Generation (Not Surprising).

Work 242

The psychology behind content: how to trigger your users’ behavior


They can reinforce your audience’s attitudes. The Elaboration Likelihood Model (ELM), one of the most frequently cited models of persuasion, explains how shaping attitudes also shapes behaviors.

Why You Need Marketing Content That Builds Certainty

B2B Marketing Directions

As I'm using the term, certainty refers to the subjective sense of confidence or conviction that one has about an attitude or belief. Recent research has revealed the important role that attitude certainty plays in buying decisions. Research has also shown that feelings of certainty about an attitude are independent of the attitude itself. Consensus - Buyers feel more certain when they believe their attitudes or beliefs are widely shared.

Passionate Explorers: Lifelong Learners


” Blog Posts & Opinions. Seth’s Blog: Expertise vs Attitude. “If this is so obviously true, then why don’t organizations hire for attitude and train for expertise?” Learning is a life-long endeavor.

How to Approach Content Marketing in the Wake of Coronavirus and Deliver Dynamic Campaigns


This is why you need to engage people, specifically your current clients and followers on social media, and ask them for an opinion as a crucial element of your after the Coronavirus period. When it comes to any form of marketing, the latest trends are to be followed in order to be successful.

A wake up call for market research agencies


The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. It changes the attitude and decisions of marketing executives. Greenbo ok has just published the latest edition of the GRIT Report. The report is a real wake-up call for market research agencies. Sadly only a select few seem to be listening.

The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

How to respond to customer comments with a respectful attitude and tone. To take things to another level, you can ask employees to include a disclaimer on their personal profiles that claim all opinions are their own. Social media is an undeniable part of the B2B digital environment.

25 Quotes from the Most Influential Women in Business


Don’t let any one person’s opinion move you; listen, but be confident.”? I like to say it’s an attitude of not just thinking outside the box, but not even seeing the box.”? Today is International Women’s Day—a day that celebrates the social, economic, cultural, and political achievement of women all over the world. To commemorate International Women’s Day, we thought we’d highlight some of today’s most influential women in business, and share their message of empowerment.

What is Psychographic Segmentation, and How Can It Improve Account Targeting and Conversions?


Opinions. Values and Attitudes. They’re more likely to purchase your product or service when your sales strategies reflect their own values and attitudes. Opinions.

Navigating the Communication Challenges of Associations

Eric Mower + Associates

Diverse attitudes among members: Competing interests within an association can create tension. Partnering with an objective outside firm that specializes in dealing with and helping associations can guide and encourage leadership to make the best decisions for its members based on an unbiased but informed opinion. Successful associations provide value to members through effective advocacy and leadership.

Emphasize Safe Innovation When Marketing to Millennial B2B Buyers

B2B Marketing Directions

A research report published last November by The B2B Institute and GWI provides a detailed and nuanced view of millennial attitudes and behaviors. The report focuses primarily on the attitudes and behaviors of survey respondents between the ages of 21 and 40.

10 Tweetable Marketing Productivity Quotes


Attitude is everything: be positive and you will be inspired to innovate – and to inspire others.” – Neil Patel (@neilpatel). Not only does a great attitude increase marketing productivity, but it also inspires those around you. If you’re looking for even more ways to increase marketing productivity, you should check it out: 9 Expert Opinions on Marketing Productivity.

B2B Reads: Audience Analysis, Insight Selling, & People Development

Heinz Marketing

How to Handle and Adapt to Conflicting Opinions Successfully. Through our varied life experiences, we all have different beliefs, skills, and thoughts that are brought to conversation and can oftentimes lead to differing opinions.

Building Trust in Sales: A Guide for Sales Professionals


The reason for these staggering results is simple: Prospects trust the opinions of people they know. Acknowledge your shortcomings and be receptive to feedback—your B2B sales prospects will appreciate your no-nonsense attitude and your willingness to improve. Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your B2B sales prospects be any different?

Trust 189

How to increase sales on Instagram in 2020


Use polls to get the opinions of the followers on the quality of your content. You should be carefully watching the changes in attitudes and trends. Instagram is now one of the most popular social networking applications in the world.

Sales 157

Psychographic Segmentation: A Simple Guide For Marketers


Psychographics” refers to an individual’s psychological characteristics, such as personality, attitudes, values, opinions, and interests. Lifestyle: This encompasses three closely related psychographic data types: Activities, Interests, and Opinions (AIOs).

What Is Decision Theory and How Can It Help Your Marketing Strategy?


The Theory of Reasoned Action , pioneered by Martin Fishbein and Icek Ajzen in the late 1960s, works to predict behavioral intent by examining your attitudes and norms (or the expectations of other people.). . If this whole attitudes and norms thing sounds a little bit unnecessarily academic, think of it this way: . John loves wizards and wants to read Harry Potter: these are his attitudes.

What user-generated content is and why you need UGC in your Content Marketing strategy


The important attitude is to invest in what’s trending with an eye on the next big thing. Such kind of content offers value as a direct opinion regarding a product or service. When we want to know about a product, we search for reviews and opinions.

True Influence Manifesto


Our attitudes reveal our character, so here’s how we roll! From our CEO on down, we try to bring in three other opinions when testing new ideas or exploring options. We cast a wide net to bring in fresh ideas and opinions from employees and customers. Who We Are.

Skype 63

Misconceptions About B2B Buyer Personas

Marketing Interactions

It could be—with buyer personas built to uncover true insights about attitudes, perspectives, change management, and thought processes of the people who buy and use your products and solutions. I’m really tired of seeing people dismiss B2B buyer personas as worthless.

How to Speed Up Your Content Publishing Efficiency on ScribbleLive Engage


Here’s the reality: as software consumers, we’re influenced by a variety of factors that can subtly, perhaps even unconsciously, sway our opinion of the products we use. This can often be aggravated if our attitudes are influenced by other, more widely used products that do things differently. Not only have these experiences affected your attitude and beliefs, but it’s also affected your ability to learn how to use the platform. Staying in the Zone.

What Do Agency Employees Really Want? [Survey]


But it can be hard for owners to understand the attitudes and goals of an increasingly diverse workforce, and employees may find it difficult to give honest feedback anonymously. To find out how the attitudes of agency employees shape their goals and opinions about agency work, HubSpot is partnering in a new Agency Employee Attitudes Survey.

5 Things Your B2B Buyer Wants You To Stop Doing

Hinge Marketing

The swift growth of the Internet, the rise of procurement inside large corporations, and the corresponding drive to reduce costs mean B2B buyers are more educated, more opinionated, and more aware of their challenges and options for resolving them. Where strategic, well-executed questioning strategies are still an integral part of sales, buyers today expect you to arrive with an opinion - not just a notebook. What is this attitude?

Framework for Conducting a Focus Group

Launch Marketing

In these interactive group settings, the focus group provides their opinions and thoughts on the topic of discussion. Interviewing in a focus group setting, encourages the participants to share their true opinions and thoughts.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

With over a billion people offering opinions and discussing their likes and dislikes on the social web, marketers have an incredible opportunity to understand their audiences in real-time and to use this data to make instantaneous data-driven decisions across a host of areas from; new product development, creative messaging, campaign development, TV buying, digital media buying, keyword buying, content creation and the list goes on and on.

Buzz 190

28 Daily Hashtags for Better Engagement [CHEATSHEET]


They can be on a specific topic or have more of an opinion vibe. The Sunday Vibes hashtag has a more relaxed attitude than Sunday Funday. Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration.

Is a Blog Just a Container?

B2B Memes

If, on the other hand you think, like Schaeffer’s opponent, Mitch Joel, that blogs imply a certain attitude and voice , you’ll have a more restrictive view of appropriate blog content. He wanted a little more liveliness, spontaneity, and opinion. Look, though I won’t try to prove it here, the fact is that blogging has influenced the way we practice journalism, just as it has changed the attitudes and expectations of the consumers of journalism.

B2B 131

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Instead of a laborious production process, Social Media reduces the distance between the production and consumption of opinions; in fact, it even obliterates it. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

Buzz 181

Content Curation: What Does It Mean for Your eCommerce Business


Brands actively repost and retweet content that can be useful for their followers: articles, opinions, reviews, tutorials featuring a particular product or service. But, to show off your attitude to customers, give them a little more.

Effective Social Selling = Mindset over Tactics


If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. The corporate attitude towards social is flawed because it ignores the true potential of the medium to scale relationship building in a way that advertising cannot—to cement human-to-human bonds that result in trust and brand advocacy (which leads to more sales). What is it about the term “Social Selling” that gets people riled up?