Should brands take a public stand on social or political issues?


Social media has provided the ideal vehicle to express opinions, engage more with high-visibility brands, and spread their views around the world in lightning speed, often resulting in aggressive initiatives such as boycotts or forcing brands to modify their communication content.

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Millennials are finally taking action in brand support


While they voice strong opinions on social and political issues, their actual initiatives to date at the voting booths and consumer brand choices have been both mystifying and disappointing.

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A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

Content Standard

” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. The post A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

The rise of “morality-via-branding” to add empathy and connect emotionally


And not surprisingly, millennials were more proactive in their attitudes. Instead, brand positions on social issues are being shaped by public opinion, and are responding to a situation that finds Americans more politically empowered than ever before.

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Fake news is an old tradition


But what might be needed is not better technology, but a change in attitude by we, the people. Daniel Patrick Moynihan once said that, “Everyone is entitled to his own opinion, but not his own facts.” It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both Democrats and Republicans have lamented the “fake news” on both sides of the aisle.

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Report: The Ambitious SME


and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions. SME businesses are a passion of mine. I founded one (Circle!) But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.

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What Do Agency Employees Really Want? [Survey]


But it can be hard for owners to understand the attitudes and goals of an increasingly diverse workforce, and employees may find it difficult to give honest feedback anonymously.

Navigating the Communication Challenges of Associations

Eric Mower + Associates

Diverse attitudes among members: Competing interests within an association can create tension. Successful associations provide value to members through effective advocacy and leadership.

Sentiment Analysis: A Primer for B2B Marketers


But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis helps you pick up on customer attitudes quickly to tailor your strategy to fit their preferences.

Why You Need Marketing Content That Builds Certainty

B2B Marketing Directions

As I'm using the term, certainty refers to the subjective sense of confidence or conviction that one has about an attitude or belief. Recent research has revealed the important role that attitude certainty plays in buying decisions. Research has also shown that feelings of certainty about an attitude are independent of the attitude itself. Consensus - Buyers feel more certain when they believe their attitudes or beliefs are widely shared.

A wake up call for market research agencies


The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. It changes the attitude and decisions of marketing executives. Greenbo ok has just published the latest edition of the GRIT Report.

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What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. People don’t always tell you what they’re thinking.

What Is Decision Theory and How Can It Help Your Marketing Strategy?


The Theory of Reasoned Action , pioneered by Martin Fishbein and Icek Ajzen in the late 1960s, works to predict behavioral intent by examining your attitudes and norms (or the expectations of other people.). . John loves wizards and wants to read Harry Potter: these are his attitudes.

7 Commandments For A Good Content Experience


We published our findings in the ebook, Consumer Attitudes Towards Content. Leverage this quality by giving your audience an outlet to share their knowledge and opinions. Consumers also value brands that take their opinion into consideration when developing products or services.

How Nordstrom Ruined Me

Heinz Marketing

Being a “pro” is more an attitude than an accumulation of facts or years. Respect Their Opinions. Be Honest About Your Opinion. By Sheena McKinney , Executive Assistant at Heinz Marketing.

What Makes Agency Millennials Different? [New Data]


56% of our respondents feel that millennials are fundamentally different than older employees when it comes to their priorities and attitudes about work. But our research revealed that assumptions that lump all millennials into one set of attitudes are missing the real story.

How to Speed Up Your Content Publishing Efficiency on ScribbleLive Engage


Here’s the reality: as software consumers, we’re influenced by a variety of factors that can subtly, perhaps even unconsciously, sway our opinion of the products we use. This can often be aggravated if our attitudes are influenced by other, more widely used products that do things differently.

Top 6 Characteristics of a Successful VP of Sales

Heinz Marketing

Possesses the attitude and ability to adapt. If you’re a VP of Sales or work with one, what’s your opinion of this list—do you agree? By Lauren Dichter , Marketing Consultant at Heinz Marketing. The VP of Sales is one of the most important roles within a B2B company.

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Insights on How to Achieve the Greatest Marketing Impact


But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Perception, awareness, and attitude are key to understand how these prospects are engaging with your brand. Not all marketing activities are created equal.

5 Things Your B2B Buyer Wants You To Stop Doing

Hinge Marketing

The swift growth of the Internet, the rise of procurement inside large corporations, and the corresponding drive to reduce costs mean B2B buyers are more educated, more opinionated, and more aware of their challenges and options for resolving them. What is this attitude?

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

With the data, smart marketers can make mid-stream changes to the expressed interests and attitudes of their target audience. Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.

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Clients Long for Brave Agencies: 3 Fears to Conquer


This difference in opinion won’t always have you seeing eye to eye, but that’s usually what sparks the big idea—that collaborative, 360-degree viewpoint. Hold Strong Opinions. To be treated as a partner, do what partners do: poke, prod, and push with your opinions.

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Five Things to Do When Your Content Curation Efforts Isn’t Driving Any Results

This “I-want-it-now” attitude has carried on even into the digital marketing world. Adding your own take to an influencer’s opinion on a particular issue is an excellent way to build brand visibility. It is no longer news that content curation will boost your content marketing efforts.

Millennials’ Perspective on Healthcare


60% of consumers need to read four or more reviews before forming an opinion. As we discussed in our last article (link to Yext post), Millennials value their time above all else and that attitude carries into their relationship with healthcare as well.

Why Academic Humility Is an Essential Part of Research and Writing


If you do find yourself in this wonderful-tough pinch, between a rock and a hard place, take stock and change your attitude because it is a launching pad for a host of original ideas.

Effective Social Selling = Mindset over Tactics


If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills.

10 Tweetable Marketing Productivity Quotes


Attitude is everything: be positive and you will be inspired to innovate – and to inspire others.” – Neil Patel (@neilpatel). Not only does a great attitude increase marketing productivity, but it also inspires those around you.

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

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The Face of Your Company: How to Hire for Client-Facing Positions


In many cases, it''s better to hire the candidate with the right attitude and character traits rather than the candidate with the most experience. Customers want to feel like their opinions matter, so hiring people who can make customers feel validated is important.

Millennials Are Taking Over, And It’s All Right

Modern Marketing

Millennials Require Communication And Feedback Millennials want to voice their opinions and be heard. Through their behavior and the attitudes they express they demonstrate a desire to influence the evolution of product more directly. So, vendors are rethinking its role as the main tool for gauging customer opinions and experience. "Millennials have replaced baby boomers as the major consumer segment, so we are seeing a change in what is being demanded.

SnapWrap: The Internet of Things, Emotion-Detection Technology, and more!


We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. When you believe in yourself, you have an unwavering winning attitude. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog!

Why Millennials Are Resistant to Advertising and Politics


Understanding and adapting to their distinct attitudes and behavior is essential, however. Recently I led a panel discussion at my college reunion (Colby) on how our values and attitudes have changed over the years, with special focus on this distinctive Generation Y segment (i.e.

Top Tips for Beginner Bloggers


Do you want to offer your expert opinions on a specific subject? Welcome them with an approachable attitude. Engaging your audience means writing for them, asking them for their opinion, and generally making your posts a two-way conversation. So, you’ve decided to start a blog.

What Are the Best Practices in B2B Public Relations That Will Drive Success?

B2B PR Sense

Stories have the potential to move us to tears, change our attitudes, opinions and behaviors, and can even change our brains. --Kim Sometimes changes in business are so profound that you don’t recognize the old ways. That’s the case with B2B PR, which on some level is a new profession. Yet, viewed from another lens, certain basic truths remain. As we look across the B2B PR landscape, what are the best practices that will ensure success?

B2B DMU Buyer Persona Cheat Sheet

Inbox Insight

Fear is another significant psychological factor that can shape the behavior, attitudes and motivations of your readers. It’s likely many of these attitudes and opinions are universal.

Why the Best CMOs in the World are Customer Champions Every Step of the Way

Modern Marketing

We want to assert a passionate, customer-centric attitude within every facet of our operation, and encourage every DHL employee to take ownership and solve problems.” Within The CMO Club , we regularly poll our 800+ member CMOs for their input and opinions.

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Does advertising or engagement build stronger brand equity among Millennials?


A positive perception of a product or service brand is best developed by sharing one’s experience, ideally from friends who have a track record for honest, objective and non-commercial opinions. These Millennial attitudes reflect their growing trust of the internet as an interactive medium.