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A 2020 Snapshot of the Attitudes and Behaviors of Millennial B2B Buyers

B2B Marketing Directions

The B2B Institute and GWI recently published a research report that provides a wealth of important insights regarding the attitudes, behaviors, and working lifestyles of millennial B2B decision makers. Work in BETA provides a fresh look at the attitudes and behaviors of millennial B2B buyers, and I recommend that you read the full report.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Enter, sentiment analysis.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Enter, sentiment analysis.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Examples: Aberdeen Group Frost & Sullivan Source: Aberdeen Consumer research and analysis companies These firms study the attitudes, behaviors, preferences, and opinions of individual consumers. You’ll find these firms quoted often in the press.

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Where to Find AI in Your Content Marketing Technology

Contently

This is the practice of understanding consumer attitudes and opinions using technology. It then analyzes those conversations to understand consumer attitudes about the brand. Understanding customer attitudes and intentions doesn’t just apply to B2C companies, either.

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What Will the Future of Remote Work Look Like? New Research

Webbiquity

But opinions about the benefits of remote work vary considerably based on one’s title or level in the company. Attitudes Toward Remote Work Vary by Generation (Not Surprising). While six out of 10 individual contributors favor remote work, less than a third of those in executive-level management have a positive view of it.

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How To Spice Up Your Social Media B2B Marketing

Navigate the Channel

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.