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7 Ways to Optimize Your Lead Management Process

Scoop.it

To put it another way, your lead management process consists of several parts, each of which is crucial to the trajectory of your business. You can conceptualize lead management like a game of Jenga. Why is a Lead Management Process Important? Your sales funnel won’t waste any steps in converting new leads.

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Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week

Hubspot

Klout Launches Business Portal, is Gunning for Brands, From CNN Money. The "social media influence" measuring startup has announced that it will be launching a business portal design to attract big-name brands. This means that marketers can utilize their cover images as a way to generate leads!

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.