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How To Spice Up Your Social Media B2B Marketing

Navigate the Channel

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. Influencers can be internet personalities that you provide the product or service to, or they can be your own employees. Then they look at your website but doesn’t return to your site for days. They then place an order.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

“That’s easy,” you say, “The internet is chock full of statistics.” Examples: Aberdeen Group Frost & Sullivan Source: Aberdeen Consumer research and analysis companies These firms study the attitudes, behaviors, preferences, and opinions of individual consumers.

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

The market intelligence software Klue , for instance, automatically collects millions of data points from across the internet to understand what your audience discusses in the press, social media, product reviews, and elsewhere. In practice, this may look like: Topic extraction: Extract common themes or topics from a data set using NLP.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. Our aim was to fit the design in with the rest of the site.

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How The Lead Generation Strategies In USA Market Differ From Rest Of The World.

Only B2B

For example, despite the economic obstacles that some Asian and African countries face, one thing is certain: you can create leads in the same manner you would in the West as long as your target market has access to the internet and a device (computer or smartphone). LinkedIn is still the go-to site for B2B. Business Attitudes.

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Data Privacy Marks the End of Digital Feudalism

Content Standard

Tracking restrictions designed to limit data exploitation have become de facto in internet tech development. Content-fueled initiatives such as organic search, organic social, email, and on-site personalization. Collect first-party customer data to fuel their own retargeting and on-site personalization. What’s not?

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Privacy Regulations Will Lead to Advertising Innovation

Customer Experience Matrix

Advertising was a big and important business before the Internet existed and would remain one if the Internet went dark tomorrow. Pre-Internet advertising wasn’t as targeted or measurable as today’s display and social ads, but it did work. What does all this mean for martech in general and Customer Data Platforms in particular?

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