ClearVoice

MAY 29, 2023

Buyer personas can inform a wide range of marketing activities. In 1994, Angus Jenkinson proposed grouping people with similar attitudes. Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles. They help marketers better understand their target audiences.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

B2B Marketing Directions

FEBRUARY 28, 2021

Many marketing industry pundits contend that millennial buyers have distinctive characteristics that require a different approach to marketing and sales. A research report published last November by The B2B Institute and GWI provides a detailed and nuanced view of millennial attitudes and behaviors.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

Buffer

AUGUST 1, 2022

I had worked both in-house and in agency teams for more than ten years, working with a whole range of brands. We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands. Buffer has a range of useful analytics reports.

Paid Social Agency 86

Paid Social Agency Advertising Agencies Paid Search Agency Ideal Customer Profiles 86

Tomorrow People

NOVEMBER 25, 2021

Companies with a strong customer orientation lean in and take proactive steps to continually gather data from a diverse range of sources – both solicited and unsolicited. This is known as having a pseudo-attitude (a key concern in marketing research) and must be avoided at all costs, as they dilute the value of your VoC data.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Tony Zambito

MAY 4, 2020

A refrain heard often today, like an echo in a mountain range, is simply “I don’t know.” Business leaders will further their focus on trying to estimate the long-term outlook for their organizations, markets, buyers, and partnering industries. And, buyers will expect companies to share of AI data. Insight Needs Will Accelerate.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Curate and analyze data to showcase your in-depth understanding of your industry. Other articles delve into the evolution of their industry, exploring trends and predictions for the future.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Contently

NOVEMBER 29, 2021

But as social media and personal branding pervade an increasing number of roles and industries, getting a professional-level handle on social media has become table-stakes for many professionals. Others, such as the finance industry, must comply to a host of regulations or face potentially huge penalties.

Social Media 170

Social Media Media Viral Marketing Class 170

Salesforce Marketing Cloud

JULY 10, 2023

By cultivating a positive attitude toward change, organizations can set themselves up for the opportunities of an AI future. While AI may seem impersonal, we need to emphasize the beneficial impact it can have, especially considering the low barriers to entry that make it accessible to a wide range of users.

Barriers 75

Barriers Ethics Digital Transformation Training 75

B2B Marketing Directions

JULY 24, 2022

Fortunately, three recent surveys provide a more balanced view of consumer attitudes regarding the importance of corporate social responsibility and brand purpose. The Collage Group Survey Last fall, Collage Group surveyed 4,140 American adults (ages 18-75) regarding a wide range of issues.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

BDB

APRIL 4, 2023

1] Despite this, there remains some reluctance among beauty and personal care brands to embrace ‘meaningful and effective greener strategies’ that go beyond launching greener product ranges to target climate challenges at the supply chain level. Want to improve how you communicate within the personal care market? Get in touch to learn more.

Personalization 26

Personalization Brand Identity Branding Ethics 26

Marketri

OCTOBER 25, 2023

Knowing your target buyer’s age range, gender, and geographic area is helpful, but that’s just scratching the surface. To choose the best marketing channels for your audience, you also need to factor in psychographics (such as their attitudes, beliefs, and behaviors), as well as their job role, function, and industry.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Ranking 62

Conductor

JUNE 21, 2022

We’ll accept a company that doesn’t promote its capabilities around the industry you work in. While there’s still an endless amount to learn from industry leaders and veterans, trust your skills and recognize that your unique history and capabilities bring something to the table that no one else can. We’ll accept a lowball offer.

Organization 59

Organization Paid Search Agency Advertising Agencies Work Management 59

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. The survey included respondents from fourteen industry verticals.

Research 75

Research B2B Amazon Customer Surveys 75

Zoominfo

MARCH 21, 2022

The COVID-19 pandemic triggered the most singularly significant shift in workplace dynamics in recent memory, and the subsequent exodus of employees has shaken every industry in virtually every region. The data reveals that the impact of the Great Resignation is being felt across all industries and economic sectors.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

Martech Advisor

FEBRUARY 24, 2020

Of all the roles in the c-suite, this is the one that probably spans the largest range of expectations – both strategic as well as execution-related. Many of them drive change within their organizations and also play an active role in industry conversations. Learn More: How CMO Trends Drive the Industry.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Hubspot

MARCH 13, 2019

First, you'll want to research the salary range for the type of role you're offered. Additionally, it's critical you ensure you're researching salary in the correct industry. Come to the meeting with a collaborative attitude. This is important information for proving you're worth the additional investment to your new employer.

Marketing Management 87

Marketing Management Paid Search Agency Social Media Sample 87

KoMarketing Associates

AUGUST 29, 2017

These aren’t just product walk-throughs (though some are) but educational videos for marketers, developers, and analytics junkies that show a wide range of capabilities GA offers. Again, helpful articles directly from Google and industry thought-leaders are the main drive but the comments and discussion are the bonus.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Oktopost

DECEMBER 22, 2019

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Ten Great Brand Monitoring Tools. Mention. .

Marketing Automation Services 116

Marketing Automation Services Tools Marketing Management Social Media 116

Convert

OCTOBER 21, 2020

Every industry defines the holidays differently. Holidays are defined differently between industries. They may coincide with traditional holidays, or you may find they are specific to your industry. A study by Performics found that consumer attitudes changed around Black Friday.

Optimization 98

Optimization Conversion Marketing Websites Sample 98

ClearVoice

OCTOBER 31, 2023

Brand associations and attitudes: A well-constructed brand can evoke positive emotions. Color psychology in branding Color psychology explores the wide range of emotions and cognitive associations the different colors can trigger. For example, people often associate the Coca-Cola brand with happiness and nostalgia.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

Brand associations and attitudes: A well-constructed brand can evoke positive emotions. Color psychology in branding Color psychology explores the wide range of emotions and cognitive associations the different colors can trigger. For example, people often associate the Coca-Cola brand with happiness and nostalgia.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Lead Forensics

JANUARY 26, 2024

The best growth hackers will be skilled in a range of areas. When done successfully, growth hacking is more of an attitude than a group of standalone tactics. Become a Master of Remarketing Remarketing, or retargeting as it’s often known, is a tactic that works across all industries and business types.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Hubspot

NOVEMBER 26, 2018

In a 1994 study that tested music’s effect on brand attitudes , half the participants watched an apple juice commercial with music while the other half watched it without music. If you need sound effects for your video, Soundstripe offers 29 categories of sound effects, ranging from construction to sci-fi. PremiumBeat. Epidemic Sound.

Video Marketing 98

Video Marketing Curation High Quality Lead Advertising Agencies 98

Adobe Experience Cloud Blog

AUGUST 6, 2018

You’ll be collaborating with a range of talented people, all working in different ways toward a common goal. At an agency, you’re lucky to have freedom, variety, and access to diverse channels and industries, so it’s easy to let your creative ego take over. Ego-Free Attitude. A Day in the Life of a Young Agency Professional.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Ad Agencies Personalization 91

B2B Marketing Directions

NOVEMBER 22, 2020

These surveys addressed a broad range of topics. The TrustRadius study focused exclusively on the attributes of technology sales and purchases and on the attitudes and behaviors of technology buyers and vendors. More than 75% of the respondents in both surveys were based in the United States.

Work Management 64

Work Management Marketing Management Buy Research 64

Navigate the Channel

JANUARY 2, 2024

This holds true for other industries’ negative reviews as well. Those who have access to alternative sources of information, such as industry-specific magazines or professional networks, often rely less on online reviews for decision-making. Older reviews might not account for these fluctuations.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Scoop.it

AUGUST 4, 2022

Different brands have treated the pandemic as an opportunity to undergo a cultural reset on company attitudes, and we’ve seen more businesses look to actively engage in newly digital consumers, whilst also seeking out more casual engagement online.

Curation 74

Curation Brand Identity Branding Paid Search Agency 74

B2B Marketing Directions

AUGUST 11, 2019

Some industry analysts and commentators have forcefully argued that all marketing should be viewed as "business-to-human," "human-to-human," or something similar. For this research, Forrester surveyed 552 B2B and B2C marketers (manager level and above) representing a wide range of industries and company sizes.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Hubspot

MAY 30, 2023

Table of Contents Generative AI in Sales Today A Look at the Numbers: Sales Attitudes Toward AI Will generative AI take sales jobs? Other AI tools draw data from sources like a CRM, LinkedIn, or industry databases. The applications of generative AI in sales are wide-ranging. Generative AI has two sides: input and output.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

SnapApp

OCTOBER 21, 2016

We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. Here’s how emotion-detection technology will change the marketing industry as a whole, and also your role within it. When you believe in yourself, you have an unwavering winning attitude.

Internet Marketing 48

Internet Marketing Fulfillment Privacy Opinions 48

BDB

SEPTEMBER 7, 2022

1] Getting some experience in the sector you would like to specialise in through opportunities such as internships, volunteer or work experience will really help you to stand out from the competition, however this not a necessity and a hard working attitude and go-getter approach will never go unnoticed.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Ad Agencies Planning 26

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. They also dove into audience attitudes and opinions for insights based on audience demographics and geographic location.

Work Management 110

Work Management Marketing AI Brand Identity Branding 110

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. It’s time to revamp your social media policy with a positive attitude and employee advocacy in mind. Ten years ago this policy might have been enough.

Social Media 146

Social Media Media Guidelines Privacy 146

DiscoverOrg

JANUARY 29, 2016

Their selling powers rely on their energy, enthusiasm, and attitude in every conversation with every prospective client. This motivation factor is such a fundamental element of the staffing industry – and really, every other business too – that there’s an entire science behind it that we couldn’t wait to explore.

Work Management 120

Work Management Fulfillment Sample Positioning 120

Salesforce Marketing Cloud

JUNE 7, 2022

They have different motivations and different attitudes. We’ve seen massive upheaval in the workforce over the last two years. Today’s workers aren’t the same as they were before the pandemic. They want flexibility and purpose — and they want more from corporate leaders.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

Hubspot

JANUARY 4, 2024

A bad sales month can be attributed to a variety of factors, ranging from internal processes to external market conditions. Seasonality Sales can naturally fluctuate due to seasonal trends or industry cycles. It seems impossible, but with the right attitude and a sense of humor, you'll make it out with a few less scratches.

Top of Funnel 73

Top of Funnel Work Management Marketing Management Paid Search Agency 73

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Valuable research for content marketers about the state of the industry.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204