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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

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How The Lead Generation Strategies In USA Market Differ From Rest Of The World.

Only B2B

Even with these similar characteristics between the US and the rest of the globe, there’s something you should know before expanding your business internationally: Lead generating services may not work in new markets in the same manner that they do in the United States. Is The United States Ahead Of The Game In Terms Of Lead Generation?

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How To Spice Up Your Social Media B2B Marketing

Navigate the Channel

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. LinkedIn is the most effective platform for B2B marketing, generating up to 80% of leads.

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Top Content Marketing Questions Answered

Marketing Insider Group

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Can you generate leads with content marketing? The best way to generate leads with content?

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The Top Sales Podcasts, Blogs, and More to Follow in 2022

Vidyard

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 Top Sales YouTube Channels For those who are more visual learners, these top sales YouTube channels are the ones to follow.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? They have different attitudes about technology and money.

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Privacy Regulations Will Lead to Advertising Innovation

Customer Experience Matrix

Other types of video, available through YouTube, Instagram, TikTok, Snapchat, Twitch, and much else, are delivering new mass. Regulatory pressures, changing consumer attitudes, and new competition should further deflate them every day. What does all this mean for martech in general and Customer Data Platforms in particular?

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