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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. On the web today, things change fast.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


Google Wave - Google Wave is a collaboration tool developed by Google as a next-generation solution to e-mail communication. Sentiment - Sentiment is normally referred to as the attitude of user comments related to a brand online. In November 2006, YouTube, LLC was bought by Google Inc.

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It is a social construct that has gained some momentum by its explanatory power in the face of technological change that has left some bewildered by the abilities of one generation with respect to another. It is a concept mostly applied by an older generation about a younger generation (and especially the attitude towards technology of the latter). YouTube /dajbelshaw. Skype /doug_belshaw. Skip to content.