Valasys

JANUARY 30, 2024

Imagine polls and online surveys like opinion scales and quizzes, clearly representing demographics, interests, and preferences. The social listening tools act like digital eavesdroppers, capturing mentions of your brand and relevant keywords, revealing the topics trending amongst your target group.

Social Media 40

Social Media Research Social Marketing Planning 40

Modern B2B

SEPTEMBER 28, 2023

This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. Even worse, choosing a creative concept based on the collective opinion of marketers – an office strawpoll!

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Eric Mower + Associates

JANUARY 18, 2019

One method an association can use to keep current with trends and perceptions is to host focus groups and send surveys to its members. Diverse attitudes among members: Competing interests within an association can create tension. For example, members may have different positions on issues based on business models or geography.

Opinions 82

Opinions Focus Group Consulting Trends 82

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it. The opportunity is yours for the taking!

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Valasys

MARCH 7, 2023

This involves various methods such as surveys, focus groups, interviews, and observational studies. Focus groups: This is data from a small group of people who represent the target market. Focus groups provide market data on customer attitudes, opinions, and preferences.

Research 52

Research Paid Search Agency Business Analysis 52

ClearVoice

MARCH 19, 2021

They don’t have any opinions about it, don’t realize it exists — so certainly they won’t think to buy it. Brand sentiment: What’s the general feeling and attitude about your brand amongst consumers who may or may not have engaged/purchased. Why is brand awareness such a popular KPI? From the brand POV.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

seo.co

MAY 11, 2021

It includes factors like values, attitudes, interests, personality traits, lifestyle preferences, psychological influences, motivations, priorities, and subconscious and conscious beliefs. This can be done through a combination of combing through social media profiles, interviewing clients, conducting focus groups, and other hands-on methods.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Bluetext

MARCH 15, 2023

Bill also taught me that having a great attitude and opinion; knowing what is a good product and what is not is a critical skill. And Bill taught me that just a couple of words and just the right photo could make everyone in the conference room fall off the chair in laughter.

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

ClearVoice

JANUARY 29, 2024

There are various tools and techniques you can use to collect audience insights: Social media polls: Allow your audience to vote and express their opinions through interactive polls on Facebook, LinkedIn, or Instagram. In-app surveys: Collect opinions or feedback from users via your app’s built-in feedback or survey form.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Outgrow

AUGUST 17, 2022

Psychographics- Lifestyles, goals, values, personality, attitudes, or opinions. Encourage Customers to Share Their Opinions. Focus group testing. Demographics- Age, city of residence, education level, gender, race, or household composition. Sign up for their 7-days free trial or the free survey plan right away!

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Process Tips 40

Hinge Marketing

APRIL 15, 2020

When an individual within your firm expresses an opinion about your targets it is often anecdotal and of limited value. Primary research can be done using structured interviews, focus groups, or surveys. In most cases, focus groups are not well suited for professional services firms because of confidentiality issues.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Conductor

DECEMBER 5, 2019

In our recent webinar, The Future is Now: SEO 2020 And Beyond, the two titans of SEO shared their opinions on some of the most pressing questions facing marketers today. Probably the biggest change that we see in SEO is in attitudes towards SEO… I believe that SEO is being normalized within companies. Is SEO still relevant today?

Trends 75

Trends Forrester SEO Paid Search Agency 75

Cintell

MARCH 20, 2015

Collating opinions and the received wisdom within your firm with the intent of creating personas can come with it’s own distinct hazards. In that article, Drucker describes how adherence to a segmentation model based on demographics blinded GM in the 1970s to strategically relevant marketplace trends in lifestyle and attitudes.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Outgrow

AUGUST 24, 2021

It is carried out on the basis of data collected through first-hand observations, focus groups, customer surveys with open-ended questions, questionnaires, etc. . Qualitative research is conducted to understand the reasons behind certain consumer behavior, opinions, attributes, and experiences. Build your buyer persona.

Template 52

Template Research Outgrow Buyer Personas 52

ClearVoice

MAY 17, 2021

Although business media first started writing about it in 2003, smart brand marketers have long believed investing in studies of human behaviors and attitudes leads to better, targeted marketing and messaging. Originally called “archetypes,” groupings of prospects are a fundamental part of sound marketing.

Research 96

Research Work Management Marketing Management Verticals 96