Paddleboarding and Business :: A Tale of Perseverance
AUGUST 13, 2015
The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Doing something differently from the rest of your industry triggers a lot of interesting responses from people. I’ve hired SEO/PPC companies who dropped our lead flow to 10% of what it was.