2023 in review: 3 key trends to inform your 2024 marketing plan
Martech
NOVEMBER 14, 2023
The attitude for change continued in 2023, especially among large retailers and other organizations that wanted better results from their email platforms. One friction point is authentication, or the protocols mailbox providers use to verify that an incoming message is legitimate. SPF (Sender Policy Framework). If not, do it now.
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