Remove attitudes
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Still human: Why consumer closeness matters in an AI-driven world

Martech

However, like all other generations, Gen Z isn’t a monolith, it is made up of complex humans with varying beliefs and perspectives that don’t always translate to behaviors. and saw this output: “A significant number of Gen Z members are actively advocating for sustainable and ethical fashion practices.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

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Financial Brands Are Winning Millennial Audiences Through Ethics and Education

Content Standard

Ethical” might not be the first word to come to mind when we think about investment brands, but if any industry should strive to establish a reputation of trust and confidence , it’s financial services. People understandably feel a deep and personal connection to their finances. Simply Wall St.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. This year, it became clear that AI and generative AI gave us the opportunity to accelerate those goals exponentially. Fast-forward to October 2023.

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Navigate Your Path to an AI Future

Salesforce Marketing Cloud

By cultivating a positive attitude toward change, organizations can set themselves up for the opportunities of an AI future. In comparison, the generative AI engine, ChatGPT, achieved the same milestone in a mere two months. Recognize and reward contributions : Acknowledge and celebrate employees who engage with AI initiatives.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

Of course, brands still do traditional advertising for brand awareness, which still goes down well with consumers and sparks conversations (there’s no denying the popularity and buzz around John Lewis’ Christmas adverts in the UK as soon as we hit November) but revenue generated from this marketing stream is in rapid decline.

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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

In many organizations, there are still remnants of a previous attitude in which more data was always better. Artificial intelligence creates urgent call for data privacy The growth of generative AI – in particular its use of copious amounts of data – created an urgency for data privacy.

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