Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. Biases vary from person to person – for example as a function of the person’s group memberships, the dominance of a person’s membership group in society, consciously held attitudes, and the level of bias existing in the immediate environment. Related posts: Invisible Content Marketing: Is Your Attitude Showing?

Zucked: When Algorithms Replace Ethics

Biznology

Stanford Professor BJ Fogg , who fathered the concept of Persuasive Computing: how computers can be used to change their attitude and behavior. Without Ethics. These algorithms, of course, have machine intelligence, but they are devoid of other human qualities including ethics, compassion, empathy, humor, irony, nuance or any desire to find a common ground between people who once would respectfully disagree.

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The Importance of Monitoring Internal Communication for Business

Biznology

But ethical concerns are not the only ones you should consider. In fact, the tightening of the data protection laws is probably another reason why GetApp data shows a shift in attitudes business owners have towards employee monitoring. How to do it ethically.

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Financial Brands Are Winning Millennial Audiences Through Ethics and Education

Content Standard

Ethical” might not be the first word to come to mind when we think about investment brands, but if any industry should strive to establish a reputation of trust and confidence , it’s financial services. In terms of their finances, millennials displayed hands-on attitudes, such as interest in starting a business for themselves and preferring banking institutions that gave them immediate access to their finances via better digital tools.

Is your company ready for higher standards of behavior?

Biznology

But I think it is hard to argue that businesses aren’t more ethical. The typical attitude when a salesperson fooled a consumer was caveat emptor –let the buyer beware. Before you know it, professors are adding it as bad behavior in their business ethics courses. Monthly Newsletter Public Relations Reputation Management business ethics marketing transparency

Millennials are finally taking action in brand support

Biznology

They are very sensitive to social causes, and prefer brands with a pro-social message, sustainable manufacturing, and ethical business standards. They have a deep distrust of government and traditional institutions, which fuels their attitude that nothing will change. Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues.

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Let’s Not Confuse Morality with Quality: Jonah Lehrer and Plagiarism

B2B Memes

But they are more the material of literary criticism than of ethical analysis. In contrast to the critics’ high dudgeon, their attitude seems to be, “big deal.”. Maybe there is a portentous ethical and moral issue in repeating yourself. Ethics Must Come from the Heart As Well As the Head. Ethics Jonah Lehrer morality New York Times New Yorker plagiarism quality Wall Street JournalJonah Lehrer.

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What Is the Lifespan of an Error?

B2B Memes

Hence our attitudes about errors tend to be lax. Editing Ethics Journalism Brian Stelter Broken Window Theory CreateSpace errors fact-checking Frédéric Filloux Google James Q. There has been much coverage lately of a new book by John D’Agata and Jim Fingal called The Lifespan of a Fact. It relates the years-long debate between D’Agata, an essayist, and Fingal, a fact checker, about whether artistry and accuracy can cohabit in the same nonfiction essay.

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The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

Though the Internet makes feckless appropriation of other people’s content easier, there’s nothing new about the practice or the attitudes that underly it. Tags: Ethics blogging magazines One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen.

“How I Work”: Vignesh Subramanyan, Senior ABM & Demand Gen Manager, Radius Intelligence @v_subramanyan #HowIWork

Heinz Marketing

I was also blown away by her work ethic and it left a big impression on me in terms of how I approach my work. Choose your attitude.” How I work Productivity business leader work ethic work-life balance workspaceBy Matt Heinz, President of Heinz Marketing. How I Work” is a favorite recurring features in Inc Magazine (and Lifehacker’s “This Is How I Work” series).

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The rise of “morality-via-branding” to add empathy and connect emotionally

Biznology

And not surprisingly, millennials were more proactive in their attitudes. ethical sourcing, fair trade, and the rise of the B-corp. If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our moral compass? Can we trust and believe anyone anymore? Can’t individual politicians simply do what’s right, and not just what their party demands?

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Seeking Exceptional Legal Content for Your Website?

nDash

Above all, professional ethics codes interact with these online communications. Above all, the importance of professional ethics can hardly be overstated. You won’t find tense attitudes or red tape here on nDash. And we take your professional ethics as seriously as you do.

5 Ways Difference Makers Make a Difference During Times of Upheaval

Heinz Marketing

In his 2006 book The Difference Maker , John C Maxwell says attitude is the difference maker. He professes that two people with the same skills and abilities achieve totally different outcomes because of attitude. High work ethic. Maintain a sincere positive attitude.

Why You Should Have an Older Designer on Your Team

Ceros

While attitudes may be slowly changing now that older workers are staying in the workforce for longer , most businesses have a long way to go before they become any better at accommodating them. They value work ethic. Reading Time: 3 minutes.

Safety and Authenticity: Keys to 21st Century Leadership Excellence

Biznology

” In total, there is much to reflect on as workplace models and attitudes toward work evolve. In short, fulfilling people’s need for identity integrity will serve your organization’s need for strong ethics on every front.”

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6 Ways Your Journalism Skills Can Be Transformed Into Content Marketing

ClearVoice

Dig into no is not an answer attitude. To have one foot in each world, set limitations for yourself and your company so you can remain ethical and trustworthy. Dig into that ‘no is not an answer’ attitude.

Funny Emails - it's ok to go rogue from the corporate world

SendX

I will not enter in the merits of the ethics of cold emailing, or if this is still something effective nowadays - but if you want to do it, you will have to get attention, stand up from those same old boring emails people send over and over.

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Funny Emails - It's Ok to Go Rogue from the Corporate World

SendX

I will not enter in the merits of the ethics of cold emailing, or if this is still something effective nowadays - but if you want to do it, you will have to get attention, stand up from those same old boring emails people send over and over.

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What Virtual Reality Can and Can’t Do for Your Brand

Contently

“The 3D world behaves differently from the 2D world,” said Dr. Sun Joo (Grace) Ahn , an associate professor of advertising at the University of Georgia who researches how virtual environments influence user attitudes and behavior. Ethical issues also contribute to VR’s trickiness. ” Brands will have to decide how best to traverse the ethically murky waters of VR persuasion.

How to make sure your marketing messaging always lands

Sprout Social

The former refers to the big-picture message you want to convey to customers, while the latter represents the tone and attitude you adopt while doing so. Ethics and sustainability. Brands today are more likely to encounter consumers who put ethics and sustainability above all.

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How to build brand trust – 4 essential steps

Biznology

Is ethical – 60% versus 29%. The meaning and prerequisites for “trust” can vary for each category and by customer segment, so it is critical to first understand the key emotional drivers of the customer and what’s needed to change their attitudes and behavior. What?? You’re kidding!! You just can’t trust anyone anymore!! Too often we hear this reaction these days.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

They care more about the brand they associate themselves with to maintain a consistent personal image, and for ethical reasons too. The increase in mobile dependency has fostered a ‘right here, right now’ attitude, in which consumers search for solutions to their immediate requirements.

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True Influence Manifesto

TrueInfluence

Our attitudes reveal our character, so here’s how we roll! It’s why we do what we do, which is collecting data broadly and using it ethically and carefully. We look for a positive mental attitude first, or you won’t even get in the door. Who We Are. What We Do.

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Building Your B2B Startup’s Core Values for Success

Marketing Envy

Your startup’s core values support the vision, shape the culture and reflect the attitude of the company. So it seems that sometimes it actually does pay to be nice, AKA, behave ethically! Reading Time: 6:25 minutes well spent.

7 Secrets to Being a Good (Even Great) Employee

Hubspot

A growth mindset can influence an employee's motivation, work ethic, and how well she responds to constructive feedback. A positive and solutions-focused attitude. A positive mindset also helps you shift more quickly into a solutions-focused attitude.

#DigiLeader Carlota Pastor

Digilant

When asked why he thinks Carlota exemplifies #DigiLeader qualities, he said: However, it’s not only members of the Digilant team who admire Carlota’s work ethic. Recently, a client was quick to call-out their appreciation for Calota’s contribution saying, “I sincerely appreciate your can-do attitude and help through all of this quick turnkey stuff! We are so proud to announce our newest #DigiLeader , Carlota Pastor!

#DigiLeader Carlota Pastor

Digilant

When asked why he thinks Carlota exemplifies #DigiLeader qualities, he said: However, it’s not only members of the Digilant team who admire Carlota’s work ethic. Recently, a client was quick to call-out their appreciation for Calota’s contribution saying, “I sincerely appreciate your can-do attitude and help through all of this quick turnkey stuff! We are so proud to announce our newest #DigiLeader , Carlota Pastor!

#DigiLeader Carlota Pastor

Digilant

When asked why he thinks Carlota exemplifies #DigiLeader qualities, he said: However, it’s not only members of the Digilant team who admire Carlota’s work ethic. Recently, a client was quick to call-out their appreciation for Calota’s contribution saying, “I sincerely appreciate your can-do attitude and help through all of this quick turnkey stuff! We are so proud to announce our newest #DigiLeader , Carlota Pastor!

Why Millennials Are Resistant to Advertising and Politics

Biznology

Understanding and adapting to their distinct attitudes and behavior is essential, however. Recently I led a panel discussion at my college reunion (Colby) on how our values and attitudes have changed over the years, with special focus on this distinctive Generation Y segment (i.e. To re-build trust, Edelman offered five areas where marketers and politicians can improve their performance: Integrity/Transparency – ethical practices, taking responsible actions to address issues.

(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

He’ll give you the tools you need to address their objections, in innovative (and ethical) ways. John’s content, especially his newsletter is one of the most valuable experimentation resources for marketers looking to nurture a positive attitude in CRO.

Two Ways to Make Personalization Welcomed

B2B Marketing Directions

In my last post , I discussed the inconsistent and often contradictory attitudes of consumers and business buyers regarding personalized marketing. In one fairly large study , less than half of the respondents (48%) agreed that, "There are ethical ways in which a company can use my personal information. These conflicting attitudes are creating a Catch-22 for marketers because it's now clear that personalization is a high-stakes game.

Close the Year Strong with These B2B Holiday Marketing Tips

Altitude Marketing

Reminding employees how much their work impacts the company can give them the extra lift they need to push through into the New Year with a positive attitude and strong work ethic. The most wonderful time of the B2C marketing year is upon us. Retailers are looking forward to Black Friday, Cyber Monday and the monthlong festival of commerce that is the holiday season. But business-to-business marketers don’t need to feel left out in the cold.

32 Inspiring Quotes About Artificial Intelligence

Salesforce

Kathy Baxter , ethical AI practice architect, Salesforce. Artificial intelligence quotes on ethics, privacy, and government. AI experts universally agree that there needs to be more discussion and collaboration around AI ethics, privacy, and government regulation.

21st Century Information Fluency

Buzz Marketing for Technology

Digital Information Fluency (DIF) is the ability to find, evaluate and use digital information effectively, efficiently and ethically. How will I ethically use the information? Learners ethically use digital information. o Demonstrate attitude of adaptability to respond to inconclusive or ineffective results when engaged in the digital information fluency process. 21cif menu. Digital Information Fluency Model.

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Data Privacy (Archive)

The Customer

18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed. Data Privacy (archive).

Interesting Infographics: The Top Skills Of Modern Leadership

LEADership

The most successful companies are keenly aware of the need to be aware of ethical considerations. 80% of top quintile companies aim to adapt ethics and compliance to changing business needs, whereas only 36% of bottom quintile companies do the same. 79% of top quintile companies also embrace and celebrate ethical leadership; a stunning 16% of bottom quintile companies similarly reflect a passion for ethical leadership.

17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

The previously mentioned research also found that 46% of consumers will abandon a brand if its employees are not knowledgeable, and bad employee attitude is the number one factor that stops individuals from doing business with a company.

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How to Do a Competitive Analysis So Good Your Competitors Can’t Compete

ClearVoice

I think we can all agree about the potential for ethical breaches involved in gathering intel. For example, talking to and/or poaching people who work for competitors (who may be under NDAs) is not something that’s recommended and/or ethical in many regards.

How Teamlancing Is the Digital Networking of Tomorrow

ClearVoice

” By having the autonomy to work with whomever you want and who you believe shares your same ethic and values, you create a positive day-to-day dynamic that fosters growth and productivity.

7 Soft Skills You Need to Achieve Career Growth

Hubspot

2) Team Player Attitude. A positive, can-do attitude when it comes to working with others is essential to team harmony, which means you need to be able to run an effective and inclusive meeting, be open to new ideas, and work respectfully with others. No matter what your role, and no matter what your industry, the ability to adapt to change -- and a positive attitude about change -- go a long way toward growing a successful career. 7) Work Ethic.