Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

Scientists know that our attitudes and prejudices are subconscious. Biases vary from person to person – for example as a function of the person’s group memberships, the dominance of a person’s membership group in society, consciously held attitudes, and the level of bias existing in the immediate environment. This last observation makes clear that subconscious attitudes are modified by experience.

The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

For my own experiment in iterative publishing, the New-Media Survival Guide , I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it. In fact, the core message of my book is that to thrive in a new-media environment, you don’t have to be a technological wizard or one of those annoying early adopters. Gina Tapani.


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Honing creative skills in a multicultural environment

Integrated B2B

This is the attitude I found with all of BBN’s members—a love for learning, an appreciation for those who are curious, and an endless appetite to improve communication. The post Honing creative skills in a multicultural environment appeared first on IntegratedB2B by cylindr. What would you say if you were asked to learn from and party with the brightest minds in the global B2B marcomms industry while lodging in a castle located in German wine country? Well, I said, “Yes, please!”.

How purposeful branding is driving millennials and social entrepreneurship


They are socially conscious, especially about protecting the environment and creating a business that is environmentally sustainable. It is more than an attitude. The world has changed dramatically in the past 10 years or since the 2008 recession. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Understand how different formats of content are used online or in virtual conference calls in the current environment. Getting started is easy with a can-do attitude and scrappy implementation. Facebook. Twitter. LinkedIn.

[Infographic]: What Are Consumer Attitudes to Native Advertising?


What in fact are consumer attitudes to native advertising? Does environment impact the trust, understanding and attention given to ads? Let’s explore the latest research and find out: The post [Infographic]: What Are Consumer Attitudes to Native Advertising? Native advertising has been on an upward trajectory ever since it first gained attention in the digital space. In fact, eMarketer projects that native advertising will account for 65% of ad spend on the web this year.

Teaching Corporate Resilience To Tomorrow’s Leaders


The workplace is supposed to be a gratifying environment where people learn to push their boundaries, overcome challenges and chart purposeful paths in life. However, today’s enterprises have to deal with volatile, complex, often ambiguous and uncertain environments.

Should brands take a public stand on social or political issues?


Trumpism and his brand of populism have become a strong catalyst for arousing passions among most consumers with his provocative claims, unorthodox political demands, and overturning popular positions such as the environment (e.g. Most of the reactions by consumers focus on social issues such as immigration, diversity, gender, and economic equality, the environment, etc.

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B2B Reads: Feeling ‘Salesy’, Team Dynamics, and Self-Perceptions

Heinz Marketing

But now when we look at buyer analysis and their attitudes of sales people. It’s Not Where You Work, It’s How You Work: Team Dynamics in a Hybrid Environment.

Sales Pipeline Radio, Episode 303: Q & A with Jim Doyle @tvjimdoyle

Heinz Marketing

They have an attitude of service and curiosity. And that I go in with an attitude of service and curiosity. By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m

Creating opportunities for all voices to be heard


A Safe Space is where people can express honest impressions, thoughts, and attitudes without fear of judgment. These spaces were created to provide employees with an intimate, safe environment where they could share their feelings and experiences.

5 Ways Difference Makers Make a Difference During Times of Upheaval

Heinz Marketing

In his 2006 book The Difference Maker , John C Maxwell says attitude is the difference maker. He professes that two people with the same skills and abilities achieve totally different outcomes because of attitude. Continuous learning environments.

How Business Leaders Can Guard Against Inaccurate Preconceived Notions About Buyers

Tony Zambito

In an environment of uncertainty and volatility, making decisions based on preconceived notions can be downright risky. Assessing attitudes and perceptions through a specialized skill in determining mental models. Challenging Preconceived Notions About Buyers is a Two-Way Street.

Passionate Explorers: Lifelong Learners


“The organizations that get this right will understand the new drivers of culture and how culture is operationalized in the environments in which we are now spending more time. Seth’s Blog: Expertise vs Attitude. Learning is a life-long endeavor.

Tony Zambito And Center For Buyer Insights To Launch Buyer Outlook Insights Study July 1

Tony Zambito

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

How Millennial Skepticism Will Shape Brands In The Future


Millennials now represent the generation with the highest purchasing power, so it is critical to understand and adapt to their changing attitudes and desires: Declining Faith in Economic/Social/Political Environment. Millennials and Generation Z are becoming increasingly unsettled about their lives, their careers and the world around them. Their trust in traditional institutions (e.g.

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B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing


The two leaders need to report to someone who respects and likes them both and who will defend them both and their teams, and demonstrate that attitude consistently across the board. The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this.

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The components of a successful B2B telemarketing call

Sales Lead Insights

When you maintain an optimistic, continually improving environment, you will have great results in hiring, training and keeping your best employees. When you encourage a winning attitude, you will hire and keep winners. Successful B2B telemarketers must understand the basics of a successful call. From the opening statement, to engagement and qualification, to close. Each of these stages has techniques and skills that a successful telemarketer must master.

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Buffer Marketing

The macro-environment still feels a bit shaky but with quality creative and thoughtful campaigns there are a lot of opportunities out there to cut through and make an impact. Enthusiasm, personality, accountability.

Check out the 7 steps to tell if a website is secure


In other cases, no matter how careful businesspeople are, customers end up being uncaring and risking themselves in unreliable environments. It is a fact that websites are no longer used only for entertainment, as it was in the 2000s. Currently, many businesses are conducted over the internet.

What is Experiential Marketing and how are brands using it?


But it is not limited to the digital environment. In the photo, notice how the environment stimulates the interaction of visitors. Experience. For some time now, this is the keyword behind every successful marketing campaign.

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Define a New Future With a Hybrid Work Culture

Heinz Marketing

Though because they were forced into this change, many got to experience a whole new perspective and attitude when it comes to WFH. . In fact, 85% of employees say they are more likely to stay with a company that offers a work-from-anywhere environment. .

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

Businesses will need to figure out how to protect workers in manufacturing, logistics, and office environments. What we can be certain of is this – the expectations, behaviors, adaptability, attitudes, and perceptions of buyers will change. We are living in unprecedented times.

A glaring omission in B2B selling systems


Primary Sales Performance Success Requirements Sales people, managers and organizations need the right: Mindset — Beliefs, Attitudes Competency — Skills, Techniques Knowledge — about markets, buyers, business problems, how to sell, products, etc.

A wake up call for market research agencies


It changes the attitude and decisions of marketing executives. They create an environment which immerses this team in the clients’ world, not the world of research. Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. Sadly only a select few seem to be listening.

The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

Social media is an undeniable part of the B2B digital environment. How to respond to customer comments with a respectful attitude and tone. Modern customers expect you to be available online to entertain, educate, and answer questions they may have.

How To Be An Agile Worker


And yet, the more stuck we get in a routine, the less room we have to adapt — which can quickly turn into a problem in today’s always-changing business environment. The concept of agility in the workplace refers as much to an individual’s attitude as it does their routine.

Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This includes getting a good sense about their Buyergraphics – their attitudes, perceptions, values, information needs, and more. To help round out the SMB buyer picture, learning their attitudes towards your product, service, or technology and how these attitudes drive information needs help to get deeply descriptive. Understanding experiences is important since they are instrumental in shaping attitudes, perceptions, and perceived values.

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Theory of Reasoned Action in B2B Marketing

MLT Creative

Scientific Theory: According to the Theory of Reasoned Action (TRA), people often make decisions based both on personal and social attitudes. Soon after the client launched the product, they wanted to add the phrase “Be Green” to the existing messaging to appeal to social attitudes regarding recycling and saving the environment.

The Company Culture Guide for Your Remote Business


It outlines what’s accepted, rejected, tolerated, and condemned, and as such, shapes the conduct and attitudes of people at your company. . It entails the priorities, attitudes, experiences, and interests that keep remote employees connected and striving towards a common goal.

Seeking Exceptional Legal Content for Your Website?


You won’t find tense attitudes or red tape here on nDash. Climate and the environment. Are you seeking exceptional legal content for your website? Hire a Lawyer to Write for You. Many businesses offer legal content writing. That said….

5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

This is known as having a pseudo-attitude (a key concern in marketing research) and must be avoided at all costs, as they dilute the value of your VoC data. The most valuable sources of VoC data for B2B marketers.

How to Make Yourself Blog When You Just Don’t Feel Like Blogging

Writing on the Web

In the posts I mention previously, I learned that this is best handled through daily writing rituals that support a creative environment, a healthy brain, and good habits that encourage a “Just Do It!” ” attitude. Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now.

Anticipating The Next Normal With The Pandemic Persona

Tony Zambito

Developing content in this environment has never been harder. This is a collective view of mental models, attitudes, perceptions, beliefs, and etc. Back to normal. The new normal. We have seen these expressions quite a lot in the last few weeks.

Three customer insights for your marketing plan


The reality though is that customers sharing a similar profile can have very different needs, wants or attitudes. A much deeper approach to marketing can be taken if you know what the customer’s working environment is like, what tasks consume their day, what makes them successful (as an organisation and an individual) and where your products/services fit in. Spring.

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Collapse of Civilization Makes Marketers' Jobs Harder

Customer Experience Matrix

A Brand Intelligence study comparing brand attitudes of Democrats vs. Republicans found that eight of top 10 most polarizing brands were news outlets. In fact, consumers have a remarkably pragmatic attitude toward their data: 24[7] survey found their number one reason for sharing personal information is to receive discounts. Consumers’ attitudes towards media in general, and social media in particular, are complicated.

Increasing Demand for Kaon’s Digital Customer Engagement Platform Results in Significant Team Growth


During that time, he led sales teams in rapidly changing environments focusing on internet-enabled SaaS platforms and mobile and cloud computing, consistently exceeding goals. I love how everyone is kind, and they always have a positive attitude about each other and their work at Kaon.

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The Essential Qualities for a Legal Team in a Modern Corporation

Altitude Branding

They must be ready to adapt their practice at a moment’s notice and to evaluate how the changes in the law will affect the procedures and processes in their corporate environment. Modern legal teams must also keep in mind the attitudes of their country’s courts.

I Am Your brand

Marketing Insider Group

My customer wants to help save the environment and make healthy choices. The sum total of your customers—their attitudes, their impression of the brand—become the human face of your brand. I am a New Yorker. I am a tech marketer. I fly Virgin. I buy organic. I blog. I care about human rights and healthcare. I wear Theory. I practice yoga. I am more these things than perhaps the Irish, Catholic girl from a suburb of New Jersey I once identified with.

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Essential Marketing Skills Checklist to Build Successful Career

Pam Didner

Attitude. Here are several relevant webinars you may find useful: How Can Marketing Support Sales in A Changing Environment. Facebook. Twitter. LinkedIn. During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position.

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