Remove attitudes
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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Telephone marketing to other market participants if their implied consent can be presumed. Note: The above article is for informational purposes only.

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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

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B2B Lead Generation Blog: Bigger Budgets For Marketers Who Measure Lead Generation Effectiveness

markempa

DeLegges interview with Carl Howe comes to the same conclusion, “As more companies begin to see marketing as a quantitative business tool as opposed to a black art,” observed Howe, “ attitudes towards marketing will improve and marketing spending will increase.”

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B2B Marketing Predictions For 2011

Marketing Insider Group

Typically the organization gets labeled as a “marketing led&# or “sales led&#.which which has a bearing on the culture, values and attitudes of the employees with respect to the role sales and marketing should play. One thing that’s not going to go away even in 2011 is the email marketing efforts.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Its probably more of an attitude thing where thinking and acting more like a sales rep would serve all marketers in their desire to "feel the love" from the sales. Direct marketing lists? Keep up the dialogue because your team has the right focus, themes, etc. Lead farming? Prospect lists?