Customer Experience Matrix

OCTOBER 4, 2016

Demandbase had its own announcement yesterday: something it calls “DemandGraph,” which is basically a combination of Demandbase’s existing business database with data gathering and analytical functions the Spiderbook system that Demandbase bought in May 2016. If I’m sounding vague here it’s because, frankly, so was Demandbase.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Contently

JANUARY 31, 2023

This is the practice of understanding consumer attitudes and opinions using technology. It then analyzes those conversations to understand consumer attitudes about the brand. Understanding customer attitudes and intentions doesn’t just apply to B2C companies, either.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. You can be assured that buyers are developing new attitudes, perceptions, beliefs, norms, and emotions coming out of the pandemic. A response to the challenges and limitations of viewing ABM through the lenses of marketing only.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Engagio

DECEMBER 2, 2022

We’ll learn: Latest B2B buyer attitudes towards the sales process and trends in 2022. The post Building Digital-First Sales Experiences for Enterprise Sellers appeared first on Demandbase. How innovative sales leaders are digitizing sales processes for peak performance.

Ad Building 48

Ad Building DemandBase B2B Sales Outreach 48

ANNUITAS

OCTOBER 7, 2020

As we see new trends come and go, and attitudes shift, it’s worth considering for sustainable strategic demand marketing what separates a one-hit wonder from a solid-gold standard that stands the test of time. But there’s also a parallel in the marketing world.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Heinz Marketing

MARCH 12, 2020

A “me-focused employee is not very likely to develop a customer-first attitude” says Trish Sparks , former Chief Customer Officer for Demandbase. Communication skills and product knowledge are trainable aspects of the role. A genuine desire to be the customer advocate is more elusive.

DemandBase 93

DemandBase B2B Sales Lead Ranking Organic Leads 93

DemandBase

JULY 17, 2019

What happens in B2C – and the consequent customer expectations and attitudes – seeps over into B2B, whether marketers choose to acknowledge or embrace it, or not. The post Why Word of Mouth is More Important for B2B than for B2C appeared first on Account-Based Marketing – Demandbase.

Word of Mouth 83

Word of Mouth Account Based Marketing Work Management B2B 83