Remove attitudes
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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

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Humans of Marketing: Dan Brackett

Conductor

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. Christine Schrader: I love that attitude so much. I won’t bore you with the details, but you could add on a life insurance policy to your mortgage.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Its probably more of an attitude thing where thinking and acting more like a sales rep would serve all marketers in their desire to "feel the love" from the sales. Keep up the dialogue because your team has the right focus, themes, etc. and provides a closed loop system for measurement.