Do Psychographics work in B2B Marketing & Sales?

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► March ( 4 ) You’re Selling What to Whom? Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc.

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Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. Psychographics and preferences: This takes into consideration a prospect’s interests, attitudes, and opinions.