Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Martech
MARCH 19, 2024
Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools. One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting.
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