Martech

MAY 26, 2023

We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” CMO priorities include increasing the availability of a product or service, offering special deals and increasing rewards and benefits. Those effects start to fade.

Gartner 110

Gartner Digital Transformation Pricing Price 110

KoMarketing Associates

SEPTEMBER 12, 2018

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

It’s about helping people solve problems or achieve goals.” — John Barrows , CEO, JB Sales “Sales are contingent upon the attitude of the sales[person], not the attitude of the prospect.” ” ― Mike Puglia , general manager and former CMO, Kaseya “Care enough to create value for customers.

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

LEADership

FEBRUARY 10, 2015

This CMO Spotlight Series features some of the most imminent thought leaders of our time. Alan is the Principal and CMO of Alan See CMO Temps, LLC and a Forbes Most Influential CMO on Social Media. How quickly and how efficiently these individuals will adapt depends on their attitude and aptitude to learn new things.

CMO 40

CMO Social Media B2B Thought Leadership Media 40

Strategic-IC

AUGUST 25, 2022

In a recent episode of Let’s talk ABM, I had the pleasure of speaking with Florence Broderick , CMO at CARTO , about the ins and outs of Partner-based ABM. You can build skill and experience – what matters is the attitude of you employees and their willingness to progress and learn. What makes Partner Marketing different. “One

Account Based Marketing 62

Account Based Marketing ABM Advertising Agencies Work Management 62

LEADership

SEPTEMBER 22, 2015

Well, now I am a CMO, so that dream obviously didn’t work out”. As the CMO of a successful B2B marketing company, he absolutely rocks his role. Yes, volume of leads is desired, but while that numbers game is so tempting, an effective CMO drives the team to pursue quality over quantity. Do Your Homework. Collaborate with Sales.

CMO 40

CMO Marketing Budget B2B Sales Lead Generation 40

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Customer Experience Matrix

SEPTEMBER 22, 2006

The CMO Council ( www.cmocouncil.org ) just released initial results from a major study, “Secure the Trust of Your Brand”, on how information security impacts customer attitudes. The initial report is a survey of consumer attitudes. But that’s just me.

CMO 120

CMO Studies Privacy Trust Marketing 120

6sense

DECEMBER 9, 2021

Here’s an example: I’m one of the leaders of a group for B2B CMOs, called CMO Coffee Talk, where we gather once a week to share our challenges, wins, and best practices. In CMO Coffee Talk, for instance, we survey members to decide which topics to cover each week. Prior to 6sense, she was the CMO and a sales leader at Appirio.

Class 62

Class Communities B2B Marketing Ad Building 62

B2B Marketing Traction

MAY 2, 2014

I am a CMO who has worked with CIOs my entire career. I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). CMOs have been visible, recognized for creativity and change.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 7, 2019

Being able to attribute revenue to marketing campaigns is very important for speaking to leadership or the CMO. Perception, awareness, and attitude are key to understand how these prospects are engaging with your brand. Here’s what marketing leaders find most challenging about marketing with impact: Attribution. Reporting and ROI.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Something else like changing existing attitudes or repairing your reputation? In effect, we’ve all become a little more human. When did content marketing start? All of the above?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

6sense

SEPTEMBER 27, 2018

As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. Prior to 6sense she was the CMO and a sales leader at Appirio. Latane Conant. Chief Marketing Officer.

CMO 48

CMO Thought Leadership Advertising Agencies Creativity 48

Contently

SEPTEMBER 11, 2017

But after a few months of therapy and the chance to learn from a very smart CMO, I realized I was missing the point. So many marketers that I talk to crave an industry standard—a model they can bring to their CMO and say, “THIS is how things are supposed to be.” ” (I’m a little egotistical.). Build an audience.

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible. It’s your responsibility to develop your soft skills continuously. Leadership.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Adobe Experience Cloud Blog

MAY 2, 2018

CMO Sarah Kennedy took the stage for day two’s opening keynote asking the question: “What does it mean to be fearless?”. First, change perspective and attitude about failure. “It Here are some of their best insights and experiences that resonated with me and I hope it will inspire you as well.

Thought Leadership 134

Thought Leadership CMO Marketo Class 134

B2B Marketing Directions

JANUARY 14, 2023

In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high. In most cases, behavioral data reveal little about customer attitudes and motivations, and these factors exert a huge influence on buying decisions.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Salesforce Marketing Cloud

JANUARY 23, 2023

As the CMO of Service Cloud, I was excited to sit down with Amy Weaver, Salesforce’s president and CFO, at Dreamforce 2022 for the CFO Talk: The Value Customer Service Brings to Your Business , where she gave sage advice to leaders navigating their teams during these uncertain times.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Tony Zambito

JUNE 16, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Tony Zambito

NOVEMBER 1, 2015

B2B CMOs can be caught in a maze of an organization faced with marketing complex solutions for complex problems. The goal for a B2B CMO, in today’s digital economy, is to strengthen the common view of customers by which their organization can make informed decisions on how best to be relevant. This will ensure they never get used.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. In this blog post, Jon lists out the major difference of the CMO role versus that of the VP of Marketing. And I would likely still assume this unless I saw some CMOs in action.

CMO 48

CMO Work Management B2B Thought Leadership Planning 48

Porch Group Media

JULY 28, 2020

Quarantines, store closings and changing attitudes have left many stores empty on more and more consumers heading online for their purchases. CMOs are also weighing in how they see their customers’ behaviors changing. Online Shopping Has Increased Exponentially.

Paid Search Agency 69

Paid Search Agency CMO Webinar Metrics Purchase 69

ClickZ

JUNE 21, 2023

I once interviewed Uli Reese, Global CMO at amp, and we talked about the sound associated with the then new James Bond movie and how they associate a voice like Billie Eilish with that brand identity. By incorporating these elements effectively, you increase the chances of a memorable and impactful ad.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Vidyard

NOVEMBER 27, 2017

What we’d hire him for – CMO Contrary to popular belief, Jon Snow does know some things. We think his thoughtful leadership style and innovative attitude would make him a great addition to any executive team! Dun dun da da dun dun da da dun dun da da dun dun… (Spoilers ahead. Consider yourself warned.).

Eye-Tracking 98

Eye-Tracking Work Management Paid Search Agency Thought Leadership 98

Tony Zambito

AUGUST 14, 2016

CMOs implementing a marketing operations approach today will need to be on guard for a runaway focus on buyer and customer data collection. Especially regarding why buyers are making decisions on whether to choose their organization or not.

Buyer Personas 102

Buyer Personas Ideal Customer Profiles Profiling CMO 102

Tony Zambito

SEPTEMBER 6, 2016

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company. Attitudes, belief systems, perceptions, concerns and etc. Depending on the source and what you read, well, it can get downright confusing indeed. Buyer Personas.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

6sense

AUGUST 28, 2021

Last Friday’s CMO Coffee Talk session focused on the importance of proactively supporting the mental health needs of your employees, with a specific focus on revenue teams. This has been a MOTHER of a year for mental health, with anxiety and stress mixing between professional and personal lives like never before.

Paid Search Agency 48

Paid Search Agency Leads Lead Marketing Qualified Leads 48

Martech Advisor

JANUARY 15, 2020

However, their stories prove that by ignoring consumers blindspots are created and competitors succeed, writes, Leela Srinivasan SurveyMonkey CMO. Let’s explore how Ford’s notorious attitude toward customer feedback played out for his company. By the time you get it built, they'll want something new.”

Fulfillment 82

Fulfillment CMO Opinions Design 82

Marketing Interactions

OCTOBER 8, 2020

Bernie Borges , CMO of Vengresso, sums up the one-two punch of seller + content well: “Sales reps must first understand the value of content in creating buyer conversations. Reps must have this mindset along with an attitude of being a resource to the buyer.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Content Standard

APRIL 2, 2019

“Learn about their favorite activities, their professional and personal ambitions, what makes them anxious, their personalities, their attitudes toward life, and what items they can’t live without.” Learn more here. Featured image attribution: Jo Szczepanska.

Research 105

Research Content Marketing Paid Search Agency Content 105

Hubspot

MAY 30, 2023

Table of Contents Generative AI in Sales Today A Look at the Numbers: Sales Attitudes Toward AI Will generative AI take sales jobs? A Look at the Numbers: Sales Industry Attitudes Toward AI We asked more than 1,350 sales reps and leaders how they’re using and thinking about generative AI in sales. Here’s what we found.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Seismic

OCTOBER 24, 2023

When it comes to being creating a resilient mindset even in the toughest circumstances, Shola suggests: Controlling the Controllables: Our actions, efforts, and attitudes are important. We need to guard the door and stop doing actions that weaken us — like doom scrolling on social media.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Rev

MAY 3, 2023

These are ICPs that embody the current and ever-changing behaviors, strategies, attitudes and events (such as personnel and product changes) of your ideal customers. Exegraphics, by their very nature, enable revenue teams to create dynamic ICPs that continuously improve. (At At Rev, we call these aiCPs —AI-driven ideal customer profiles.)

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78

Metadata

MARCH 16, 2021

More than that, I wanted to work for a company that valued these attitudes. I didn’t necessarily have all of the above -at least not ALL the time- but I was sure that I wanted to become this person.

Work Management 52

Work Management CMO B2B Marketing Transparency 52

Metadata

MARCH 16, 2021

More than that, I wanted to work for a company that valued these attitudes. I didn’t necessarily have all of the above -at least not ALL the time- but I was sure that I wanted to become this person.

Work Management 52

Work Management CMO B2B Marketing Transparency 52

B2B Marketing Directions

OCTOBER 13, 2019

In the August 2019 edition of The CMO Survey , respondents said they expect spending on social media to increase from 11.9% The Technology Disconnect The AMA New York surveys also investigated the attitudes of U.S. Other research has found a similar exuberance for social media among marketers. of the budget in five years.

Planning 49

Planning Advertising Agencies Paid Search Agency CMO 49