KoMarketing Associates

NOVEMBER 19, 2015

In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. The separation between key stakeholders and those of us trying to escort them along the buyer journey presents some challenges. Round Out Your Knowledge.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

The Lead Agency

APRIL 14, 2024

B2B marketing can be complicated; buyer journeys are messy. ” That was the general attitude. Podcasting is excellent for reputation building and attracting new potential buyers. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SnapApp

OCTOBER 31, 2017

Here’s a deep dive into a recent campaign the SnapApp team executed – conducting research into the B2B buying committee and promoting our results – from ideation all the way through tracking results, to give you an idea of how you can layer interactive into your own marketing in a meaningful way. . . Create multiple content types.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Single Grain

FEBRUARY 3, 2020

Eye tracking. In a moderated UX test , the moderator can have a live conversation with the participant to go more in-depth into their behavior and attitudes towards your service or product. Is it about using eye-catching elements to draw attention? B) Eye Tracking. Card sorting. Click stream. A/B testing.

Ideal Customer Profiles 131

Ideal Customer Profiles Loyalty Cross-Selling Eye-Tracking 131

Onalytica B2B

JULY 16, 2018

Marketers need to look at the business through the eyes of their customers and take control of disciplines such as: Customer relationship marketing. Customer journey mapping. Listen – Track influencer posts and surface outreach and content sharing opportunities. Organisational change and skills development.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Litmus

SEPTEMBER 25, 2023

We hosted two tracks, running simultaneously—the Professional and the Practical. Email Deliverability: A Result of Respect – Radek Kaczynski Over on the practical track, Radek Kaczynski tackled the issue of email deliverability. Let’s take a peek at what those sessions covered! “You That’s no exaggeration, either—it was science!

Marketing AI 99

Marketing AI VALS Top of Funnel Work Management 99

Single Grain

DECEMBER 6, 2019

You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145