attitudes 
Tony Zambito
SEPTEMBER 6, 2016
In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Buying processes and buyer journeys. Confusion by Adam Gale. Buying criteria and risk factors.
Tony Zambito
JANUARY 3, 2016
In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. by Scott Lewis.
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Tony Zambito
NOVEMBER 1, 2015
In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.
Tony Zambito
NOVEMBER 22, 2015
Utilizing the first critical element of research and insights for persona creation, personas can help guide the organization towards a common shared focus on helping customers to achieve their goals. Organizations should strive to develop buyer personas , user personas, and customer personas.
SnapApp
AUGUST 31, 2017
Millennials dislike product-centric marketing campaigns because they appear inauthentic and lazy -- of course not surprising. That is exactly why at Metadata we are always focused on the buyer persona and educational piece vs. the product. Mpowered Marketing | Chief Strategist. . . Use that. . . Maggie Fitzgerald.
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