Tony Zambito

SEPTEMBER 6, 2016

Buying processes and buyer journeys. All of the above are oriented towards understanding the ideal customer and buyer profile for segments. Buyer Personas. What buyer profiling cannot help you with, buyer personas can. Attitudes, belief systems, perceptions, concerns and etc. Geographic data.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

MARCH 26, 2012

Going beyond conventional methods of segmenting the SMB customer base means getting more descriptive about how SMB buyers behave and how goals drive their behaviors. This includes getting a good sense about their Buyergraphics – their attitudes, perceptions, values, information needs, and more.

SMB 100

SMB Enterprise Management Buyer Personas Marketing Management 100

Tony Zambito

NOVEMBER 22, 2015

In a 2014 Forbes Knowledge Group study, 67% of business executives said the greatest influence on their business decisions were subjective considerations. Such as emotions, attitudes, perceptions, and norms. Mental modeling encompasses understanding the world-views customers possess and how they influence choice.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Tony Zambito

NOVEMBER 1, 2015

When buyer personas are truly goal-directed, the emphasis is on helping buyers, within multiple segments, who share common goals, behaviors, attitudes, and aptitudes. Buyer’s journey are goal -directed: Understanding the key path to buying decisions today requires more than creating a buyer’s journey map.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

JANUARY 3, 2016

The use of immersive in-depth qualitative research will continue to grow as organizations become more adept at distinguishing between buyer profiling and buyer personas. We will see a rise in leaders focusing on understanding the goals, behaviors, concerns, and perceptual attitudes of buyers as they relate to decisions and brand.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Tony Zambito

JANUARY 25, 2012

In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. platforms are increasing B2B visibility like never before, connecting with buyers and decision-makers is becoming increasingly elusive.

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Tony Zambito

MARCH 4, 2012

Business executives today are using the concepts of buyer modeling to understand as well as visually illuminate buyer choice. Buyer modeling incorporates the elements of attitudes, beliefs, values, goals, perceptions, needs, and motivations.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100