Remove attitudes
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For Women in Tech, Remote Work During the Pandemic Has Been No Picnic

TrustRadius Marketing

Today’s Community Contributor post comes from Gabrielle Sadeh , a consultant, social media specialist, and blogger based in Tel Aviv. . Among the many interesting insights nestled in TrustRadius’s data is the discovery that 57% of women in tech feel burned out at work this year, compared to 36% of men. Image source: [link].

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Making Sure Your Content Distribution Strategy Connects at the Right Time and Place

Content Standard

Do they find your stories through email newsletters or social media updates? Establishing and maintaining a schedule for your content strategy communicates something of your brand attitude to your audience and shapes expectations for your brand, both from users and search engines. Social Media. The Goals of Timeliness.

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5 Bold Tactics to Earn More Clients: What Winning Freelancers Are Doing

ClearVoice

Do not be too “old school” for social media outreach. But it’s one of the hardest things to follow, especially if you’re pretty sure you burned a bridge in the process of leaving an uncomfortable situation (i.e., But many of us magnify a burned-bridge situation in hindsight, in our minds. Probably yes.

Tactics 76
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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

While a simple star rating may have been enough to persuade potential customers back then, our findings over the years show that the most important review factors have evolved. And it doesn’t take a big, dramatic burn to leave a scar. Such experiences may make customers cautious about trusting reviews in the future.

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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. These findings underscore my belief that we must focus on measuring passion in social media, not aggregation.

Burn Rate 140
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What Is Brand Awareness?

ClearVoice

safety ratings for a car), or aim solely to trigger emotion (Sarah McLachlan for <gulp> the ASPCA). Thanks to digital and social media, though, there are better ways to measure how well a campaign has done: engagements, increase in followers of a brand page, the Facebook-tracked analytics , like link clicks and brand recall rate.

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Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

There has been a steady stream of media stories about a nose-dive in funding and an evaporating tech IPO market. Suddenly, burn rates matter again. Our attitude now is that we have to be bursting at the seams before we expand.”. Before, everyone was bullish on the future. Right now, it’s more wait-and-see.