Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. It’s here that we, as marketers, must tread carefully. Wilson, M., & Ferreira, J.

Ethics 52

Ethics Brand Identity Branding B2B 52

Tony Zambito

MAY 5, 2021

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. In the world of brand storytelling, accomplishing a similar end is extremely difficult. The results can often be brand storytelling and content that fails to connect and is meaningless to an audience of buyers.

Buyer Personas 198

Buyer Personas Storytelling Brand Identity Branding 198

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand.

Research 156

Research Brand Identity Branding Lead Ranking 156

Biznology

FEBRUARY 24, 2022

So, I always viewed branding as airy fairy, hard to measure. What I have come to understand is: Brand awareness and attitude have an equally powerful role to play in the B2B marketing function. In fact, I’d argue that building a strong and respected brand accelerates all stages of the revenue-generation process.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand.

Research 156

Research Brand Identity Branding Lead Ranking 156

Launch Marketing

JULY 19, 2023

A company’s B2B brand strategy can change on occasion. Whether it is undergoing a merger or acquisition or planning to enter a new market, reevaluating your brand strategy comes into play. If you’re new to creating a B2B brand strategy, you might wonder what it is and why it matters so much.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

Biznology

SEPTEMBER 21, 2017

A key driver for this trend is the emerging values of millennials and purposeful branding. More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g. It is more than an attitude. a purpose beyond profit or how it can improve the lives of its customers.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

ClickZ

MAY 19, 2022

Building trust in your brand is hard enough. Director Joe McCallum, and Head of Partnerships Richard Barnwell to discuss how they embraced responsible disruption to provide an authentic message about safe gambling practices, increasing brand trust in the process from 13% to 47%. A branding strategy built on trust. and Sportsbet.io

Brand Identity 105

Brand Identity Branding Advertising Agencies Trust Marketing 105

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Bluetext

OCTOBER 24, 2023

One of the rapidly rising trends in Halloween celebrations over the past few years has been brand-based costumes. Consumers have taken costume originality to new heights with creative takes on their favorite brands, advertising campaigns, or company mascots. The post Brand Based Halloween Costumes appeared first on Bluetext.

Brand Identity 44

Brand Identity Branding Act-On Campaigns 44

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

Tony Zambito

JANUARY 12, 2022

Buyers in France, Denmark, Greece, and Poland had very parochial and protectionist attitudes towards trade regulations. Whereby Germany, Netherland, Belgium, Italy, and Norway displayed more open attitudes. This makes the job of leaders and branding doubly hard. But at the same time doubly more exciting.

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

Tony Zambito

JANUARY 19, 2022

An organization’s brand vision must show a better future for buyers. This wanting of a better future is escalating the attention buyers pay to an organization’s brand vision. Can an organization’s brand story and vision represent a better future? Two years into a worldwide pandemic. It is a long time.

Buyer Personas 207

Buyer Personas Organic Leads Brand Identity Branding 207

Biznology

OCTOBER 16, 2019

Will their pessimism deter economic growth, or instead encourage innovation and even create new opportunities for re-positioning brands and engaging employees? Implications for Re-Positioning Brands and Engaging Employees. For employees, CEO’s must address their corporate brand values to reflect the aspirations of Millennials.

Brand Identity 116

Brand Identity Branding Privacy Trust Marketing 116

Sprout Social

NOVEMBER 10, 2022

It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. When people first run across your brand, your social media presence is likely one of the first things they’ll check out. Make your brand easier to find (via search).

Social Media 91

Social Media Brand Identity Branding Media 91

KoMarketing Associates

JANUARY 23, 2017

about their attitudes on using immersive technology, such as VR, to better understand marketing and advertising. About 60 percent who tried VR said that it created a more positive view of brands. Approximately 51 percent stated that brands that use VR are more innovative, and 45 percent said the same about 360-degree videos.

Marketing Report 120

Marketing Report Intent Signal Paid Search Agency Advertising Agencies 120

ClickZ

MAY 25, 2022

Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. On face value, it does not make sense for a Beverage brand to launch a virtual bar. Fancy a beer?

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

KoMarketing Associates

MARCH 11, 2021

Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic. Clearly, many firms now realize the insatiable demand for online content and have increased their content marketing accordingly,” wrote the authors of the report.

Marketing Report 205

Marketing Report Effectiveness Advertising Benchmark Statistics 205

Adobe Experience Cloud Blog

FEBRUARY 15, 2019

Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the front lines. The Last Item on the To-Do List.

Brand Identity 134

Brand Identity Branding Advertising Agencies Paid Search Agency 134

Contently

FEBRUARY 21, 2023

NLP for Sentiment Analysis In a nutshell, sentiment analysis is an NLP technique that determines the emotional value of communications and tracks changes in attitudes, often by using a positive-negative scale. Then, you can create content that addresses the key issues at hand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Porch Group Media

MARCH 21, 2022

Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. The move represents an incredible opportunity for brands across industries to acquire new customers. Check out this list of the top 5 enticements that encourage movers to try a new brand.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Loyalty 52

ClearVoice

MARCH 14, 2022

In fact, he became the face of CK’s IG account, complete with a bio that read “Pete here” and a selfie of him in a CK-branded T-shirt with the caption, “I got Instagram.”. But the above is a great example of Pete Davidson’s brand in conjunction with Calvin Klein’s. What is a brand? Which takes us back to Pete Davidson.

Brand Identity 59

Brand Identity Branding Differentiation Act-On 59

Zoominfo

FEBRUARY 17, 2020

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Social listening.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Contently

JANUARY 31, 2023

This is the practice of understanding consumer attitudes and opinions using technology. It then analyzes those conversations to understand consumer attitudes about the brand. It then analyzes those conversations to understand consumer attitudes about the brand.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Marketing Insider Group

AUGUST 10, 2015

On some level, Starbucks has become part of my personal brand. Not my brand. What brands define you and align with who you are? Or maybe more to the point, what brands align with who you aspire to be? Today’s consumer identifies with brands on a personal, human level. As a new consumer, I don’t choose a brand.

Brand Identity 100

Brand Identity Branding Demographics Impressions 100

Martech

MAY 26, 2023

We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” More than a third have increased spending on store brands and increased their use of coupons. Those things matter to brands.” Those effects start to fade.

Gartner 110

Gartner Digital Transformation Pricing Price 110

Zoominfo

AUGUST 29, 2018

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. Social listening.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Biznology

DECEMBER 14, 2018

These three trends create an ideal opportunity for progressive urban leadership to create a brand image that distinguishes its city and offers relevant benefits, especially for Millennials. The process is similar to developing a new brand persona for a product or service. However, re-branding can still be confusing to many.

Trends 91

Trends Brand Identity Branding Copywriting 91

Contently

MARCH 28, 2018

Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience. Here’s a closer look at what VR can and can’t do for your brand. Brands can publish 360-degree VR videos through Snapchat’s Discover channel, and since they’re not native ads, viewers can only see them by swiping up.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online?

Brand Identity 165

Brand Identity Branding Marketing Budget Planning 165

Webbiquity

MAY 11, 2021

An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. What are the strengths and weaknesses of your brand? The attitudes and needs your clients had last year might be quite different than they are today. Who is your competition and how do you measure up?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Biznology

JANUARY 15, 2016

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. This has also led to an atmosphere of extensive mistrust of companies, CEO’s, and even many established brands, especially among Millennials.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Customer Experience Matrix

APRIL 1, 2020

Results are reported by day by brand, if you really want to wallow in the gruesome details. Consumer Attitudes Researching broader consumer attitudes, ITWP companies Toluna, Harris Interaction and KurunData launched a Global Barometer: Consumer Reactions to COVID-19 series covering the U.S., UK, Australia, India, and Singapore.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Marketing Insider Group

MARCH 9, 2023

Examples: Aberdeen Group Frost & Sullivan Source: Aberdeen Consumer research and analysis companies These firms study the attitudes, behaviors, preferences, and opinions of individual consumers. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Quick Takeaways: A social media policy protects your brand’s integrity and reputation with employees.

Social Media 363

Social Media Media Guidelines PR 363

Martech

MARCH 13, 2024

Take the scenario of an innovative engineering-focused consumer products company looking to develop a new brand proposition for the market. With AI, we can evaluate large volumes of open-ended responses and identify critical perceptions, attitudes and needs.

Marketing AI 116

Marketing AI Research Paid Search Agency Customer Surveys 116