The “Be-Attitudes:” Creating influence on Facebook

grow - Practical Marketing Solutions

The Be-Attitudes. I wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” How to Become Powerful On Facebook from Mark Schaefer.

Attitude of Gratitude

Vertical Response

The post Attitude of Gratitude appeared first on Vertical Response Blog. It’s a solid rule of thumb in the retail world: Keeping existing clientele is easier, more profitable, and less expensive than trying to hunt down new clients. That’s why it’s so important to let those in your current customer base know how much you value their business.

Trending Sources

The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

For my own experiment in iterative publishing, the New-Media Survival Guide , I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it. Gina Tapani.

How to Improve Your Cold Calling Techniques

Sales Intelligence View

Improving Your Attitude The right mindset is important when cold calling. Cold calling doesn’t have to be grueling if you have the right attitude, the right person and the right techniques. Cold calling is difficult for many people, even B2B sales professionals.

Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

Scientists know that our attitudes and prejudices are subconscious. Biases vary from person to person – for example as a function of the person’s group memberships, the dominance of a person’s membership group in society, consciously held attitudes, and the level of bias existing in the immediate environment. This last observation makes clear that subconscious attitudes are modified by experience. Related posts: Invisible Content Marketing: Is Your Attitude Showing?

Benefits of Agile Marketing: 21 Stats You Need to Know

B2B Marketing Insider

It’s tempting to fall back into our old ways, to put on a command-and-control attitude just […]. If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy.

Using The Theory Of Reasoned Action To Improve Your B2B Marketing

MLT Creative

Even into adulthood, social attitudes play a significant role in the decisions we make. Sometimes social attitudes can help us make more informed decisions. "If everyone else jumped off a cliff, would you?"

Hiring High Performance Sales Teams #1 of 2

Your Sales Management Guru

Competency and Commitment When recruiting, focus your thinking on two concepts—competency (sales skills) and commitment (attitude and culture alignment). For the entry-level sales representative, on the other hand, commitment and attitude become the most important ingredients.

Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude

Hubspot

Do the members of your marketing team have that same GSD attitude and follow-through? At HubSpot , we call it GSD, and it's one of the criteria by which each HubSpotter's job performance is evaluated.

Neuromarketing: Using Neuroscience to Supercharge Results

Act-On

Leverage congruent attitudes. Nick Kolenda, author of “Methods of Persuasion,” coined the term “congruent attitude” to explain a powerful psychology principle. He explains the principle below: “It’s an attitude that you develop after performing actions consistent with that attitude.”.

7 Best Practices for Optimizing Sales Enablement

Act-On

Successfully introducing new sales enablement technology and processes means looking beyond individual bottom-line production and taking on the attitude and role of a sales performance consultant. Approaching the sales enablement process with an open mind and inclusive attitude will help avoid common pitfalls, such as focusing too much on process automation, or forcing the entire sales staff to follow overly rigid scripts.

Why do B2B buyers decide to buy? The Buyersphere Report reveals thinking behind the buying process

Beyond

So we thought that part of Base One’s annual Buyersphere Research into the attitudes of B2B buyers should cover this fascinating stage in proceedings. To find out the main reason B2B buyers buy (as well as lots of other fascinating details about B2B buyer attitudes) download our free mini-report, The Touchpaper Question: How (and Why) B2B Buyers Start The Buying Process. Why do B2B buyers decide to buy?

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The 5 Most Common #Outbound Calling Mistakes

Sales Intelligence View

A few minor changes in your behavior could make a big impact on your overall confidence: try to keep a positive attitude, tighten your posture, adopt high power body language, and make exercising a habit.

Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. She suggests adopting an “author attitude” of WOOT , from The Author Training Manual.

Customers Are Willing to Swap More Data for Personalized Marketing

Opentopic

New research from the “State of the Connected Customer” report shows that customers’ attitudes about data sharing are changing. However, many marketers aren’t yet equipped to capitalize on this new data-sharing attitude. More consumers are willing to give their data to trusted companies in exchange for personalized experiences. Salesforce Research surveyed more than 7,000 consumers and business buyers to understand.

Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This includes getting a good sense about their Buyergraphics – their attitudes, perceptions, values, information needs, and more. Understanding experiences is important since they are instrumental in shaping attitudes, perceptions, and perceived values.

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B2B Marketing Experience: The Case For and Against Gated Content

bizible

The argument for and against gated content has been going for years, with pendulum-like shifts in marketers’ attitudes and beliefs. Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook.

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Customers Are Willing to Swap More Data for Personalized Marketing

Opentopic

New research from the “State of the Connected Customer” report shows that customers’ attitudes about data sharing are changing. However, many marketers aren’t yet equipped to capitalize on this new data-sharing attitude. More consumers are willing to give their data to trusted companies in exchange for personalized experiences. Salesforce Research surveyed more than 7,000 consumers and business buyers to understand.

Business volunteering – people or profits?

The B2B Research Blog

To do so we surveyed 200 decision makers in London businesses to understand their attitudes, motivations, practices and challenges when it came to volunteering. Last year we started a volunteering programme here at Circle.

How Marketing Automation Technology Makes Businesses Smarter

Act-On

Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment. Editors Note: This post originally appeared in The Business Debate. .

How to deal with change stress and be a better marketer

B2B Lead Generation Blog

Remember that attitude is everything. You’ll have a better attitude when you take care of yourself. Another way to help you attitude is to look at your body language. As marketers, we deal with a lot of change stress. Seriously. The marketing world is exploding.

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

Since the majority of your social media activity will be public, and on display for all to see, a sales attitude poses a serious risk, turning off potential buyers. That was the headline on the first page article when BtoB Magazine landed in my inbox last week.

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #1: Should you leave a Voicemail?

ViewPoint

If we’re going to get voicemail more than half the time, let’s change our attitude about it. Should you leave a voicemail?

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The Insight Value of Social Listening

Opentopic

The most interesting and useful insights to be gained via social listening — the best clues to consumer needs, attitudes, and intent — are linked to sentiment. Because emotion drives consumer choice, which makes sentiment an important metric for consumer research, market insight, and customer engagement initiatives. Measure and understand feelings about brands, products, and services — yours and. The post The Insight Value of Social Listening appeared first on Opentopic.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

What buyer profiling lacks is the ability to truly understand the goals, goal-directed behaviors , attitudes, emotions, interactions, situations, feelings, experiences, and points of views of buyers. Attitudes, belief systems, perceptions, concerns and etc. Confusion by Adam Gale.

The 7 Deadly Sins of Data

Act-On

Wrong Attitude. Last, but certainly not least, having the wrong attitude towards your data will greatly impact the experience you will have with it. Sales and marketing sales data holds so much power … but only if you use it correctly.

7 Game-Changing Marketing Trends To Tackle in 2016

Opentopic

Opentopic blog >> blog.hubspot.com Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. So, what does this mean for competitive marketers that are already strategizing for. Marketing ROI undefined

What Makes Agency Millennials Different? [New Data]

Hubspot

56% of our respondents feel that millennials are fundamentally different than older employees when it comes to their priorities and attitudes about work. But our research revealed that assumptions that lump all millennials into one set of attitudes are missing the real story.

Looking for inspiration on innovation and entrepreneurship? Here’s the source!

grow - Practical Marketing Solutions

An interesting insight is that technology doesn’t just change a marketplace — it also changes attitudes, behaviors, and organizations. Changes in perception and mood — Lifestyles and attitudes toward products change over time.

A wake up call for market research agencies

The B2B Research Blog

It changes the attitude and decisions of marketing executives. Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry.

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What Do Agency Employees Really Want? [Survey]

Hubspot

But it can be hard for owners to understand the attitudes and goals of an increasingly diverse workforce, and employees may find it difficult to give honest feedback anonymously.

7 Game-Changing Marketing Trends To Tackle in 2016

Opentopic

Opentopic blog >> blog.hubspot.com Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. So, what does this mean for competitive marketers that are already strategizing for. Marketing Technology Cmo undefined

Why Customer Experience is the Hot New Thing in Marketing

Act-On

What’s the attitude of your employees in-house? “The customer experience is the next competitive battleground.”. Jerry Gregoire, former CIO of Dell and Pepsi. Competition in business is fierce. No one needs to tell you that. Everywhere, companies compete based on product, technology, price.

Which Type of Leader Are You? A Look at 6 Distinct Leadership Styles [Infographic]

Hubspot

When the burden of leadership starts to feel heavy, leaders can sometimes backslide into bad habits instead of consciously living the attitudes they'd like employees to emulate. This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales.

Emotional Sales Leadership

Your Sales Management Guru

Create a sales training program on attitude: Use video’s or books that share the concepts of mental preparation and positive attitudes, not the simple rah/rah material but courseware that changes lives. Emotional Sales Leadership.

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Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

Marketers added psychographics to the mix, allowing them to take into account customer’s interests, values, and attitudes. Socialgraphics capture the attitudes, characteristics, behavior, and, most important, motivations of customers online.

The automation and personalisation conundrum [INFOGRAPHIC] – Tnooz

Opentopic

Recent findings by Boxever on consumer attitudes to personalisation, automation and IoT show many potential problem areas for marketers The infographic below shows consumer perspectives on personalisation which highlight the problems marketers could encounter with. The travel industry believes in the benefits of the Internet of Things (IoT) and personalisation – the problem is travellers may not be entirely convinced.

Is it time to choose a social media specialty?

grow - Practical Marketing Solutions

Related Stories The “Be-Attitudes:” Creating influence on Facebook A plan to challenge the Facebook monopoly Dear Facebook. Click here if you cannot view my interview with Facebook Analytics guru Jon Loomer. Is it time for you to specialize?

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Bad Copy is Your Campaign’s Weakest Link

The Point

The attitude of many marketers towards creative, and copywriting in particular, seems to be “how difficult can it be?”. In the days of Mad Men, advertising clients wouldn’t dream of writing their own copy.

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How (and Why) Customer Success is Different from Customer Support

Act-On

It’s our income, career advancement, daily attitude, credibility, and more. Customer success is a new attitude and approach; its key goal is to proactively help your customers get the most out of your partnership, in progressive stages. Do you remember the switch five or so years ago?