The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

For my own experiment in iterative publishing, the New-Media Survival Guide , I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it. Gina Tapani.

Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

Scientists know that our attitudes and prejudices are subconscious. Biases vary from person to person – for example as a function of the person’s group memberships, the dominance of a person’s membership group in society, consciously held attitudes, and the level of bias existing in the immediate environment. This last observation makes clear that subconscious attitudes are modified by experience. Related posts: Invisible Content Marketing: Is Your Attitude Showing?

Should brands take a public stand on social or political issues?

Biznology

Keep close tabs on your primary customers to recognize emerging risks, opinion changes, and related trends in society that can influence their attitudes, with constant research and monitoring.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

It is more than an attitude. The world has changed dramatically in the past 10 years or since the 2008 recession. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups.

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Getting to ABM: notes from the field

Biznology

David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. It’s about attitude, enabled by a culture we created, where everyone knows the goal. Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground?

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B2B Reads: Active Listening, Influencer Marketing, and the Perfect Lead

Heinz Marketing

How to Improve the Attitude of Your Sales Team. Salespeople with a positive attitude well more. B2B Reads Sales Active listening attitude buyer personas influencer marketing leads Marketing Analytics remote team member retargeting strategies sales conversions sales teamIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude

Hubspot

Do the members of your marketing team have that same GSD attitude and follow-through? At HubSpot , we call it GSD, and it's one of the criteria by which each HubSpotter's job performance is evaluated.

The 5 Most Common #Outbound Calling Mistakes

Sales Intelligence View

A few minor changes in your behavior could make a big impact on your overall confidence: try to keep a positive attitude, tighten your posture, adopt high power body language, and make exercising a habit.

The 4-Letter Words You Never Want to Hear From a Sales Rep

Sales Intelligence View

Can’t: No word in the English language embodies a more defeatist attitude than this four-letter, single syllable word. When the time comes for sales reps’ to get their prospects on the phone, they have a lot to remember. What are their openers? What are their objectives?

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How to Improve Your Cold Calling Techniques

Sales Intelligence View

Improving Your Attitude The right mindset is important when cold calling. Cold calling doesn’t have to be grueling if you have the right attitude, the right person and the right techniques. Cold calling is difficult for many people, even B2B sales professionals.

The social media revolution helps B2B Sales (not only Marketing)

EMagine B2B Blog

Tags: B2B Web Strategy Social Media improved the b2b selling process customized buyer messaging quickly solve customer problems and douse fires applied sales establishing nurturing relationships one size fits all model manufacturing – “mass customization” sales training courses lieu natural reflex concepts ideas attitudes

Benefits of Agile Marketing: 21 Stats You Need to Know

Marketing Insider Group

It’s tempting to fall back into our old ways, to put on a command-and-control attitude just […]. If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy.

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The backfire effect is elusive

KoMarketing Associates

It’s a relative of so called ‘attitude polarisation’ whereby people’s views on politically controversial topics can get more, not less, extreme when they are exposed to counter-arguments. The elusive backfire effect: Mass attitudes’ steadfast factual adherence.

Trade Show News Network: Creating Disruptive Learning at Trade Shows and Events

Experience Marketing Insights

Trade Show News Network showcases how unique experiences can change attitudes and perspectives

Innovation in Business: What is Geofencing and Why SMBs Need it

Marketing Insider Group

This sentence pretty much sums up the attitude of the great majority of entrepreneurs today. Innovation equals growth. Startups from all around the world are all looking for a way to utilize technology in the best possible way in order to grow their companies and generate more revenue.

What is holding you back in digital marketing?

Biznology

I actually find that attitudes are the most important thing to change in both cases. Here are a few attitudes that often get in the way: I don’t have enough expertise. Check your attitudes and see if any of them are getting in your way.

Top 16 Digital Trends of 2016

Marketing Insider Group

Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […]. The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Content Marketing

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Neuromarketing: Using Neuroscience to Supercharge Results

Act-On

Leverage congruent attitudes. Nick Kolenda, author of “Methods of Persuasion,” coined the term “congruent attitude” to explain a powerful psychology principle. He explains the principle below: “It’s an attitude that you develop after performing actions consistent with that attitude.”.

Neuromarketing: Using Neuroscience to Supercharge Results

Act-On

Leverage congruent attitudes. Nick Kolenda, author of “Methods of Persuasion,” coined the term “congruent attitude” to explain a powerful psychology principle. He explains the principle below: “It’s an attitude that you develop after performing actions consistent with that attitude.”.

Using The Theory Of Reasoned Action To Improve Your B2B Marketing

MLT Creative

Even into adulthood, social attitudes play a significant role in the decisions we make. Sometimes social attitudes can help us make more informed decisions. "If everyone else jumped off a cliff, would you?"

7 Best Practices for Optimizing Sales Enablement

Act-On

Successfully introducing new sales enablement technology and processes means looking beyond individual bottom-line production and taking on the attitude and role of a sales performance consultant. Approaching the sales enablement process with an open mind and inclusive attitude will help avoid common pitfalls, such as focusing too much on process automation, or forcing the entire sales staff to follow overly rigid scripts.

Survey: Marketers Must Work to Gain (and Maintain) Buyer Trust

KoMarketing Associates

Recently, PwC surveyed 15,000 people from 12 countries to assess customer attitudes toward brands and the customer experience. As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate. SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices.

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Sales and Marketing Alignment: Facing Professional Culture Clash

Marketing Craftmanship

Attitude Adjustment Required. Her research suggests that fixing this marketing and sales professional culture clash starts with an attitude adjustment, and requires a new way of working together.

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Why You Need Marketing Content That Builds Certainty

B2B Marketing Directions

As I'm using the term, certainty refers to the subjective sense of confidence or conviction that one has about an attitude or belief. Recent research has revealed the important role that attitude certainty plays in buying decisions. Research has also shown that feelings of certainty about an attitude are independent of the attitude itself. Consensus - Buyers feel more certain when they believe their attitudes or beliefs are widely shared.

Survey: 73% Say Customer Experience Is an Important Factor in Purchasing Decisions

KoMarketing Associates

To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision.

How Marketing Automation Technology Makes Businesses Smarter

Act-On

Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment. Editors Note: This post originally appeared in The Business Debate. .

How (and Why) Customer Success is Different from Customer Support

Act-On

It’s our income, career advancement, daily attitude, credibility, and more. Customer success is a new attitude and approach; its key goal is to proactively help your customers get the most out of your partnership, in progressive stages. Do you remember the switch five or so years ago?

B2B Consultant Sellers are Changing Sales Forever

Vidyard

Changing the Attitude and Activity of Sales. As B2B sales professionals move towards a more consultant-driven sales approach, it’s not just technique that is changing – it’s also attitude. Salespeople have a bit of a bad rap.

Collapse of Civilization Makes Marketers' Jobs Harder

Customer Experience Matrix

A Brand Intelligence study comparing brand attitudes of Democrats vs. Republicans found that eight of top 10 most polarizing brands were news outlets. Consumers’ attitudes towards media in general, and social media in particular, are complicated.

What Is Decision Theory and How Can It Help Your Marketing Strategy?

SnapApp

The Theory of Reasoned Action , pioneered by Martin Fishbein and Icek Ajzen in the late 1960s, works to predict behavioral intent by examining your attitudes and norms (or the expectations of other people.). . John loves wizards and wants to read Harry Potter: these are his attitudes.

Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. She suggests adopting an “author attitude” of WOOT , from The Author Training Manual.

How (and Why) Customer Success is Different from Customer Support

Act-On

It’s our income, career advancement, daily attitude, credibility, and more. Customer success is a new attitude and approach; its key goal is to proactively help your customers get the most out of your partnership, in progressive stages. Do you remember the switch five or so years ago?

How to Speed Up Your Content Publishing Efficiency on ScribbleLive Engage

ScribbleLive

This can often be aggravated if our attitudes are influenced by other, more widely used products that do things differently. Not only have these experiences affected your attitude and beliefs, but it’s also affected your ability to learn how to use the platform. Staying in the Zone.

Building Trust Requires Innovation

Customer Experience Matrix

That’s very different attitude from the U.S. In fact, if you look closely at studies of consumer attitudes, what you ultimately see is that consumers don’t really put a very high value on their personal data or privacy in general. Trust has been chasing me like a hungry mosquito.

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Decoding the Vital Attributes of Great Customer Experiences

B2B Marketing Directions

Bad employee attitudes Unfriendly service Untrusted company Unknowledgeable employees The PwC study focused on consumers, but research by other firms has shown that B2B customers share many of the same attitudes and preferences.

Business volunteering – people or profits?

The B2B Research Blog

To do so we surveyed 200 decision makers in London businesses to understand their attitudes, motivations, practices and challenges when it came to volunteering. Last year we started a volunteering programme here at Circle.

How to Really Build Your B2B Sales Rapport

Navigate the Channel

The Internet has spoiled us all, and we carry our entitled one-click-away attitudes straight into our phone calls. You may get some “no’s,” but keep your attitude positive.

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State of Customer Data Platforms in Europe

Customer Experience Matrix

But GDPR may be changing the equation and consumer attitudes are certainly adding external pressure. The Customer Data Platform Institute will be launching its European branch later this month with a series of presentations in London, Amsterdam and Hamburg.

Branding can help local businesses avoid the “growth trap”

Biznology

Local businesses have a very pragmatic attitude about branding: they ignore it. Does everyone project the same attitude they answer the phone or meet a customer?

B2B Reads: Sales Management Landmines and Missing Metrics

Heinz Marketing

Research shows that you will capture the mood, attitude and beliefs of the people you hang out with the most, make sure you’re surrounding yourself with other good salespeople so you can be successful too. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.