The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

For my own experiment in iterative publishing, the New-Media Survival Guide , I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it. Gina Tapani.

Getting to ABM: notes from the field

Biznology

David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. It’s about attitude, enabled by a culture we created, where everyone knows the goal. Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground?

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Trending Sources

Should brands take a public stand on social or political issues?

Biznology

Keep close tabs on your primary customers to recognize emerging risks, opinion changes, and related trends in society that can influence their attitudes, with constant research and monitoring.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

It is more than an attitude. The world has changed dramatically in the past 10 years or since the 2008 recession. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups.

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Millennials are finally taking action in brand support

Biznology

They have a deep distrust of government and traditional institutions, which fuels their attitude that nothing will change.

The 4-Letter Words You Never Want to Hear From a Sales Rep

Sales Intelligence View

Can’t: No word in the English language embodies a more defeatist attitude than this four-letter, single syllable word. When the time comes for sales reps’ to get their prospects on the phone, they have a lot to remember. What are their openers? What are their objectives?

Innovation in Business: What is Geofencing and Why SMBs Need it

Marketing Insider Group

This sentence pretty much sums up the attitude of the great majority of entrepreneurs today. Innovation equals growth. Startups from all around the world are all looking for a way to utilize technology in the best possible way in order to grow their companies and generate more revenue.

Top 16 Digital Trends of 2016

Marketing Insider Group

Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […]. The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Content Marketing

Benefits of Agile Marketing: 21 Stats You Need to Know

Marketing Insider Group

It’s tempting to fall back into our old ways, to put on a command-and-control attitude just […]. If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy.

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Using The Theory Of Reasoned Action To Improve Your B2B Marketing

MLT Creative

Even into adulthood, social attitudes play a significant role in the decisions we make. Sometimes social attitudes can help us make more informed decisions. "If everyone else jumped off a cliff, would you?"

Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude

Hubspot

Do the members of your marketing team have that same GSD attitude and follow-through? At HubSpot , we call it GSD, and it's one of the criteria by which each HubSpotter's job performance is evaluated.

B2B Consultant Sellers are Changing Sales Forever

Vidyard

Changing the Attitude and Activity of Sales. As B2B sales professionals move towards a more consultant-driven sales approach, it’s not just technique that is changing – it’s also attitude. Salespeople have a bit of a bad rap.

Neuromarketing: Using Neuroscience to Supercharge Results

Act-On

Leverage congruent attitudes. Nick Kolenda, author of “Methods of Persuasion,” coined the term “congruent attitude” to explain a powerful psychology principle. He explains the principle below: “It’s an attitude that you develop after performing actions consistent with that attitude.”.

7 Best Practices for Optimizing Sales Enablement

Act-On

Successfully introducing new sales enablement technology and processes means looking beyond individual bottom-line production and taking on the attitude and role of a sales performance consultant. Approaching the sales enablement process with an open mind and inclusive attitude will help avoid common pitfalls, such as focusing too much on process automation, or forcing the entire sales staff to follow overly rigid scripts.

Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This includes getting a good sense about their Buyergraphics – their attitudes, perceptions, values, information needs, and more. Understanding experiences is important since they are instrumental in shaping attitudes, perceptions, and perceived values.

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Customers Are Willing to Swap More Data for Personalized Marketing

Opentopic

New research from the “State of the Connected Customer” report shows that customers’ attitudes about data sharing are changing. However, many marketers aren’t yet equipped to capitalize on this new data-sharing attitude. More consumers are willing to give their data to trusted companies in exchange for personalized experiences. Salesforce Research surveyed more than 7,000 consumers and business buyers to understand.

The 5 Most Common #Outbound Calling Mistakes

Sales Intelligence View

A few minor changes in your behavior could make a big impact on your overall confidence: try to keep a positive attitude, tighten your posture, adopt high power body language, and make exercising a habit.

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

Since the majority of your social media activity will be public, and on display for all to see, a sales attitude poses a serious risk, turning off potential buyers. That was the headline on the first page article when BtoB Magazine landed in my inbox last week.

Customers Are Willing to Swap More Data for Personalized Marketing

Opentopic

New research from the “State of the Connected Customer” report shows that customers’ attitudes about data sharing are changing. However, many marketers aren’t yet equipped to capitalize on this new data-sharing attitude. More consumers are willing to give their data to trusted companies in exchange for personalized experiences. Salesforce Research surveyed more than 7,000 consumers and business buyers to understand.

Why do B2B buyers decide to buy? The Buyersphere Report reveals thinking behind the buying process

BaseOne

So we thought that part of Base One’s annual Buyersphere Research into the attitudes of B2B buyers should cover this fascinating stage in proceedings. To find out the main reason B2B buyers buy (as well as lots of other fascinating details about B2B buyer attitudes) download our free mini-report, The Touchpaper Question: How (and Why) B2B Buyers Start The Buying Process. Why do B2B buyers decide to buy?

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Why You Need Marketing Content That Builds Certainty

B2B Marketing Directions

As I'm using the term, certainty refers to the subjective sense of confidence or conviction that one has about an attitude or belief. Recent research has revealed the important role that attitude certainty plays in buying decisions. Research has also shown that feelings of certainty about an attitude are independent of the attitude itself. Consensus - Buyers feel more certain when they believe their attitudes or beliefs are widely shared.

How to deal with change stress and be a better marketer

B2B Lead Generation Blog

Remember that attitude is everything. You’ll have a better attitude when you take care of yourself. Another way to help you attitude is to look at your body language. As marketers, we deal with a lot of change stress. Seriously. The marketing world is exploding.

4 Tips for Creating A Killer Video Voicemail

Vidyard

Your Attitude. Like my eighth grade teacher told me, any good presentation requires a positive attitude. Using video in email outreach is something that we’ve seen a lot of success with.

7 Game-Changing Marketing Trends To Tackle in 2016

Opentopic

Opentopic blog >> blog.hubspot.com Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. So, what does this mean for competitive marketers that are already strategizing for. Marketing ROI undefined

The Insight Value of Social Listening

Opentopic

The most interesting and useful insights to be gained via social listening — the best clues to consumer needs, attitudes, and intent — are linked to sentiment. Because emotion drives consumer choice, which makes sentiment an important metric for consumer research, market insight, and customer engagement initiatives. Measure and understand feelings about brands, products, and services — yours and. The post The Insight Value of Social Listening appeared first on Opentopic.

Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. She suggests adopting an “author attitude” of WOOT , from The Author Training Manual.

What Makes Agency Millennials Different? [New Data]

Hubspot

56% of our respondents feel that millennials are fundamentally different than older employees when it comes to their priorities and attitudes about work. But our research revealed that assumptions that lump all millennials into one set of attitudes are missing the real story.

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #1: Should you leave a Voicemail?

ViewPoint

If we’re going to get voicemail more than half the time, let’s change our attitude about it. Should you leave a voicemail?

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Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

What buyer profiling lacks is the ability to truly understand the goals, goal-directed behaviors , attitudes, emotions, interactions, situations, feelings, experiences, and points of views of buyers. Attitudes, belief systems, perceptions, concerns and etc. Confusion by Adam Gale.

7 Game-Changing Marketing Trends To Tackle in 2016

Opentopic

Opentopic blog >> blog.hubspot.com Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. So, what does this mean for competitive marketers that are already strategizing for. Marketing Technology Cmo undefined

Which Type of Leader Are You? A Look at 6 Distinct Leadership Styles [Infographic]

Hubspot

When the burden of leadership starts to feel heavy, leaders can sometimes backslide into bad habits instead of consciously living the attitudes they'd like employees to emulate. This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales.

What Do Agency Employees Really Want? [Survey]

Hubspot

But it can be hard for owners to understand the attitudes and goals of an increasingly diverse workforce, and employees may find it difficult to give honest feedback anonymously.

The 7 Deadly Sins of Data

Act-On

Wrong Attitude. Last, but certainly not least, having the wrong attitude towards your data will greatly impact the experience you will have with it. Sales and marketing sales data holds so much power … but only if you use it correctly.

How Marketing Automation Technology Makes Businesses Smarter

Act-On

Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment. Editors Note: This post originally appeared in The Business Debate. .

The automation and personalisation conundrum [INFOGRAPHIC] – Tnooz

Opentopic

Recent findings by Boxever on consumer attitudes to personalisation, automation and IoT show many potential problem areas for marketers The infographic below shows consumer perspectives on personalisation which highlight the problems marketers could encounter with. The travel industry believes in the benefits of the Internet of Things (IoT) and personalisation – the problem is travellers may not be entirely convinced.

Business volunteering – people or profits?

The B2B Research Blog

To do so we surveyed 200 decision makers in London businesses to understand their attitudes, motivations, practices and challenges when it came to volunteering. Last year we started a volunteering programme here at Circle.

How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]

Hubspot

Check it out to learn interesting statistics on Snapchat's users, their attitudes toward branded content, and more. Snapchat has grown up a lot since its release back in 2011.

Bad Copy is Your Campaign’s Weakest Link

The Point

The attitude of many marketers towards creative, and copywriting in particular, seems to be “how difficult can it be?”. In the days of Mad Men, advertising clients wouldn’t dream of writing their own copy.

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In The Summertime - Mungo Jerry Lead Gen Tips (tap your feet)

Smashmouth Marketing

Attitudes - Let''s face it, we''re all a bit happier. I just listened to Mungo Jerry''s "In The Summertime," and it made me smile, tap my feet, rock my head, especially with the banjo player huffing and puffing into the jug. Love it! then BOOM!

B2B Marketing Experience: The Case For and Against Gated Content

bizible

The argument for and against gated content has been going for years, with pendulum-like shifts in marketers’ attitudes and beliefs. Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook.

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