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How to avoid the martech black hole and ride the crest of change

Martech

You’ll be much closer to a 360-degree view of your marketing efforts and, with the right data management strategy, your customers, too. You’re not alone if you’re as confused as a goat on an astroturf right now. Still, they only use 42% of the features and functions they’re currently paying for.

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

And after Edelman's recent blog fiascos (no link needed, just search on Edelman, blog fiasco and you'll get thousands of results) and Comcast's recent astroturfing incident , I wouldn't recommend ghostwriting a blog on behalf of a client. Check out Lifehacker's tips for commenting on blogs. tags: Cece Salomon Lee, Web 2.0,

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