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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + Any e-Commerce vendor wants to publicize its positive feedback and hush up negative responses. Astroturfing – Or The Art of Masquerading. The new term for this type of activity is “astroturfing,” taking its cue from the way astroturf masquerades as real grass.

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How to avoid the martech black hole and ride the crest of change

Martech

Assembling dozens of martech point solutions and platforms from disparate vendors to create a practical, effective and efficient marketing technology ecosystem has been a massive challenge for marketers. . Put the checkbook or credit card away and cancel those martech vendor demos. Marketers are not product managers.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

This makes it easier and safer for users to adopt and manage apps built by different vendors with greater consistency and control. It can authenticate app ratings and reviews from real users to prevent astroturfing. The CRM platform company may be completely unaware of the webinar app vendor if there is an actual iPaaS in between them.