Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
chiefmartech
APRIL 24, 2019
Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. If X integrates with Y, follow-up questions should peel back exactly how deep that integration is: What are the use cases of the products working together? How attentive is the service?
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