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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. If X integrates with Y, follow-up questions should peel back exactly how deep that integration is: What are the use cases of the products working together? How attentive is the service?

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. Be Transparent : Whether you're commenting on a blog or contacting a blogger, be transparent about who you are and what your intentions are.

PR 20
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I was a teenage Russian troll OG

Biznology

In my early and mid-thirties I worked for New Media Strategies (NMS). I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies. If there was even a hint of “ Witch!