Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

A light UI integration might only have a read-only spot in the platform’s interface where an app may surface limited information about its own data or activity. It can authenticate app ratings and reviews from real users to prevent astroturfing. Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot.