PR and Blogging Outreach: Practical Tips

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Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 In some cases, bloggers will provide you with rules when contacting them. Some of these rules are included below, while others may be more specific to the blogger's interest, for example, CK's Rules for PR folks. In the end, Naked Conversations captures the essence of blogs well: "One simple rule for doing it is be real. tags: Cece Salomon Lee, Web 2.0,