Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

There’s a wide range of depth and elegance in how different platforms implement these four layers. The governance layer of integration has a wide range of possibilities too. It can authenticate app ratings and reviews from real users to prevent astroturfing. Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot.