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PR and Blogging Outreach: Practical Tips


Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 In some cases, bloggers will provide you with rules when contacting them. Some of these rules are included below, while others may be more specific to the blogger's interest, for example, CK's Rules for PR folks. Be Transparent : Whether you're commenting on a blog or contacting a blogger, be transparent about who you are and what your intentions are.