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PR and Blogging Outreach: Practical Tips


Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. Develop a relationship : Don't pitch, get "coverage" and then leave. When you start corresponding with the blogger, maintain the relationship. tags: Cece Salomon Lee, Web 2.0,