Biznology

OCTOBER 8, 2013

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

NOVEMBER 6, 2012

Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. What’s even more probable is that Google’s reacting to your painful lack of online action.

Astroturfing 80

Astroturfing Merchandising Google Intent 80

WebMarketCentral

SEPTEMBER 4, 2007

I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. Develop a relationship : Don't pitch, get "coverage" and then leave. When you start corresponding with the blogger, maintain the relationship.

PR 20

PR Outreach Web 2.0 Astroturfing 20