Remove Astroturfing Remove Intent Remove PR Remove Public Relations
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Best practices for social media shilling

Biznology

A venerable tradition in public relations is the grass-roots campaign. You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. Well, from 2003-2006 I was in the astroturfing business.

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I was a teenage Russian troll OG

Biznology

I wasn’t always in marketing communications and PR. I haven’t at all since I left NMS in 2006 and I don’t even know if NMS continued doing it themselves since there was a lot of heat from the FTC and organizations like WOMMA, PRSA, and the lot to not astroturf or misrepresent oneself.