I was a teenage Russian troll OG

Biznology

” or any remote hint of getting called out astroturfing or not clearly and transparently representing who you are, your true name, your true identity, and your paid-by connection or a brand, political campaign, upcoming movie, or whatever, our entire newsroom full of trolls would be commanded to stop by the our Chief Operation Office: “logout of everything you’re on right now and await further instructions!” Anyone with an internet connection can do it.

Your online reputation should be a culmination of you

Biznology

Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. It’s about putting down the paint intentionally and over time so that you, and not Google, are the artist of your online reputation. Everybody indeed wants a shortcut.

Online 173

Best practices for social media shilling

Biznology

If, on the Internet, no one knows you are a dog, why bother getting real people for your grass-roots campaigns? These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business. Photo credit: calmenda.