Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
APRIL 24, 2019
While it’s not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry. The most common pattern is an event in one system triggering a sequence of predetermined actions across others. Exchanging data is a relatively rote, mechanical process.