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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

While it’s not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry. The most common pattern is an event in one system triggering a sequence of predetermined actions across others. Exchanging data is a relatively rote, mechanical process.