Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
chiefmartech
APRIL 24, 2019
Exchanging data is a relatively rote, mechanical process. It can authenticate app ratings and reviews from real users to prevent astroturfing. Data is exchanged bi-directionally, adding registrants to the CRM and augmenting the webinar app’s profile of attendees to deliver a more personalized experience. Caveat integrator.
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