Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
chiefmartech
APRIL 24, 2019
While it’s not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry. Exchanging data is a relatively rote, mechanical process. Workflow incorporates dynamic behaviors.
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