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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms


The most common pattern is an event in one system triggering a sequence of predetermined actions across others. Exchanging data is a relatively rote, mechanical process. Similarly, a light workflow integration may operate by automatically triggering a simple action in response to a well-defined event. A visitor fills out a form on a landing page, and you enroll them in a list in your marketing automation platform.