Not all integrations are created equal: 4 layers of app integrations with SaaS platforms


Exchanging data is a relatively rote, mechanical process. It can authenticate app ratings and reviews from real users to prevent astroturfing. Data is exchanged bi-directionally, adding registrants to the CRM and augmenting the webinar app’s profile of attendees to deliver a more personalized experience. Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot.