Biznology

OCTOBER 8, 2013

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . Why not fake the whole thing?

Social Media 80

Social Media Astroturfing Practices Media 80

WebMarketCentral

SEPTEMBER 4, 2007

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. Develop a relationship : Don't pitch, get "coverage" and then leave. Informative or rants?

PR 20

PR Outreach Web 2.0 Astroturfing 20

Biznology

DECEMBER 19, 2017

Brand Managers would meet with the C-Suite, and a very cautious step-by-step plan would be quickly but completely developed before anyone was allowed anywhere near the site of the possible crime, including all other false-name cyberstriking characters that had, at any point, come in contact. If there was even a hint of “ Witch!

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99