Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
APRIL 24, 2019
This makes it easier and safer for users to adopt and manage apps built by different vendors with greater consistency and control. A light UI integration might only have a read-only spot in the platform’s interface where an app may surface limited information about its own data or activity. It can authenticate app ratings and reviews from real users to prevent astroturfing. Option B illustrates a more direct integration between the webinar app and the CRM.