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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms


The most common pattern is an event in one system triggering a sequence of predetermined actions across others. Similarly, a light workflow integration may operate by automatically triggering a simple action in response to a well-defined event. Richer workflow integrations support conditional logic that triggers different actions depending on the details of an event or the context in which it occurred. Option C depicts a deep integration between the webinar app and the CRM.