Remove Astroturfing Remove CRM Remove Spot Remove Transparency

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

While it’s not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry. A light UI integration might only have a read-only spot in the platform’s interface where an app may surface limited information about its own data or activity. It can authenticate app ratings and reviews from real users to prevent astroturfing.