Remove Astroturfing Remove CRM Remove Range Remove Vendor

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

This makes it easier and safer for users to adopt and manage apps built by different vendors with greater consistency and control. There’s a wide range of depth and elegance in how different platforms implement these four layers. The governance layer of integration has a wide range of possibilities too. It can authenticate app ratings and reviews from real users to prevent astroturfing. Option C depicts a deep integration between the webinar app and the CRM.