Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

There’s a wide range of depth and elegance in how different platforms implement these four layers. The governance layer of integration has a wide range of possibilities too. It can authenticate app ratings and reviews from real users to prevent astroturfing. As an example, consider three hypothetical options for connecting a webinar app with a CRM platform: Option A represents a simple, iPaaS-style integration.