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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

This makes it easier and safer for users to adopt and manage apps built by different vendors with greater consistency and control. A rich data integration exerts an opinion on how information is modeled and maintained. It can authenticate app ratings and reviews from real users to prevent astroturfing. As an example, consider three hypothetical options for connecting a webinar app with a CRM platform: Option A represents a simple, iPaaS-style integration.