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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

The most common pattern is an event in one system triggering a sequence of predetermined actions across others. A rich data integration exerts an opinion on how information is modeled and maintained. Similarly, a light workflow integration may operate by automatically triggering a simple action in response to a well-defined event. It can authenticate app ratings and reviews from real users to prevent astroturfing.