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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

A rich data integration exerts an opinion on how information is modeled and maintained. A light UI integration might only have a read-only spot in the platform’s interface where an app may surface limited information about its own data or activity. It can authenticate app ratings and reviews from real users to prevent astroturfing. A form filled out on a registration page in the webinar app triggers a new contact record to be created in the CRM.