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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms


There’s a wide range of depth and elegance in how different platforms implement these four layers. A rich data integration exerts an opinion on how information is modeled and maintained. The governance layer of integration has a wide range of possibilities too. It can authenticate app ratings and reviews from real users to prevent astroturfing. A form filled out on a registration page in the webinar app triggers a new contact record to be created in the CRM.